Hybrid Contextual Advertising Technique

• US 20090164949A1
• Filed: 12/19/2008
• Published: 06/25/2009
• Est. Priority Date: 12/20/2007
• Status: Abandoned Application

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Kontera Technologies Incorporated (Nexxen International Ltd.)
• Inventors: Brickner, Itai, Henkin, Assaf, Shaham, Yoav
• Application Number:
  US12/340,464
• Publication Number:
  US 20090164949A1
• Time in Patent Office: Days
• US Class Current: 715/862
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

At least one technique is disclosed for presenting information to a first end user via a first display of a client system, the client system being communicatively coupled to a computer network. In at least one embodiment, the method includes: displaying, at the first display, during a first time interval, a first portion of displayed content, wherein the displaying of the first portion of displayed content includes displaying a first portion of original web page content at the first display in accordance with instructions for modifying the displayed appearance of the first portion of original web page content; detecting a location of a cursor displayed at the first display being positioned over a first specific portion of the first portion of displayed content; and automatically displaying, during a second time interval and in response to detecting the location of the cursor being positioned over the first specific portion of the first portion of displayed content, a first overlay layer at the first display, wherein the display of the first overlay layer includes displaying, at the first overlay layer, first and second portions of contextually related information; wherein the first portion of contextually related information includes video content which is contextually related to the first portion of original web page content; and wherein the second portion of contextually related information includes a first portion of text which is contextually related to the first portion of original web page content.

Claims

1. A method for presenting information to a first end user via a first display of a first client system, the first client system being communicatively coupled to a computer network, the method comprising:

receiving, at the first client system, a first portion of original web page content to be displayed at the first client system, wherein the first portion of original web page content corresponds to a portion of a first web page accessible via a first URL associated with a first content provider;

receiving, at the first client system, a first set of web page modification instructions, wherein the first set of web page modification instructions includes instructions for modifying a displayed appearance of the first portion of original web page content to be displayed at the first client system, wherein the first set of web page modification instructions further includes instructions for displaying a first portion of contextually related information and a second portion of contextually related information at the first client system, and wherein the first and second portions of contextually related information are different from the first portion of original web page content;

displaying, at the first display, during a first time interval, a first portion of displayed content, wherein the displaying of the first portion of displayed content includes displaying the first portion of original web page content at the first display in accordance with the instructions for modifying the displayed appearance of the first portion of original web page content, and wherein the displaying of the first portion of displayed content during the first time interval does not include displaying the first and second portions of contextually related information;

detecting a location of a cursor displayed at the first display being positioned over a first specific portion of the first portion of displayed content; and

automatically displaying, during a second time interval and in response to detecting the location of the cursor being positioned over the first specific portion of the first portion of displayed content, a first overlay layer at the first display, wherein the display of the first overlay layer includes displaying, at the first overlay layer, the first and second portions of contextually related information;

wherein the first portion of contextually related information includes video content which is contextually related to the first portion of original web page content, and wherein the display of the first portion of contextually related information includes displaying, at the first overlay layer, a sequence of video frames corresponding to the video content;

wherein the second portion of contextually related information includes a first portion of text which is contextually related to the first portion of original web page content, wherein the first portion of text is associated with a second web page accessible via a second URL, and wherein the display of the second portion of contextually related information includes displaying, at the second overlay layer, the first portion of text.