Identifying Industry Passionate Consumers
First Claim
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1. A computer-implemented method of identifying industry passionate consumers, comprising:
- (a) selecting a set of customers;
(b) selecting an industry;
(c) determining an industry share of wallet for each customer within the selected set of customers;
(d) ranking each customer within an industry based on the customer'"'"'s industry share of wallet; and
(e) determining that a customer is an industry passionate consumer when the customer'"'"'s ranking based on the customer'"'"'s industry share of wallet exceeds a filtering threshold.
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Abstract
Transaction-level data and size of wallet data may be used to identify industry passionate consumers. In an embodiment, industry passionate consumers are identified based on a ratio of spend within an industry to total spend of the consumer. In another embodiment, industry passionate consumers are identified based on a modeling of the consumer'"'"'s wallet and determining the ratio of spend within an industry to total spend of the consumer. The consumers may be ranked according to their ratios, with the consumers having the highest ratios being identified as industry passionate consumers.
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Citations
19 Claims
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1. A computer-implemented method of identifying industry passionate consumers, comprising:
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(a) selecting a set of customers; (b) selecting an industry; (c) determining an industry share of wallet for each customer within the selected set of customers; (d) ranking each customer within an industry based on the customer'"'"'s industry share of wallet; and (e) determining that a customer is an industry passionate consumer when the customer'"'"'s ranking based on the customer'"'"'s industry share of wallet exceeds a filtering threshold. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. An industry passionate consumer identification system, comprising:
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a customer selection module which identifies a customer of a financial transaction company; an industry selection module which identifies an industry in which the customer spends a portion of the customer'"'"'s wallet; an industry share module which determines an industry share of wallet for the customer; a ranking module which ranks the customer within the industry based on the customer'"'"'s industry share of wallet; and a industry passionate determination module which determines whether the customer is an industry passionate consumer based on the customer'"'"'s industry share of wallet. - View Dependent Claims (10, 11, 12)
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13. A computer program product comprising a computer usable medium having control logic stored therein for causing a computer to identify industry passionate consumers, comprising:
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first computer readable program code that causes the computer to select a set of customers; second computer readable program code that causes the computer to select an industry; third computer readable program code that causes the computer to determine an industry share of wallet for each customer within the selected set of customers; fourth computer readable program code that causes the computer to rank each customer within an industry based on the customer'"'"'s industry share of wallet; and fifth computer readable program code that causes the computer to determine that a customer is an industry passionate consumer when the customer'"'"'s ranking based on the customer'"'"'s industry share of wallet exceeds a filtering threshold. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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Specification