Mobile Advertisement System With Advertisement Status

• US 20090171710A1
• Filed: 12/29/2007
• Published: 07/02/2009
• Est. Priority Date: 12/29/2007
• Status: Abandoned Application

• Current Assignee: TeleNav Incorporated
• Original Assignee: TeleNav Incorporated
• Inventors: Dhanani, Salman, Crane, Nicola A., Shrivathsan, Musiri
• Application Number:
  US11/966,992
• Publication Number:
  US 20090171710A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method of operating a mobile advertisement system includes receiving an advertisement parameter by a client from a server to be shown on a display of the client; detecting an advertisement control parameter with the advertisement parameter in the client; operating the client based on the advertisement control parameter and the advertisement parameter; creating an advertisement status parameter based on the advertisement parameter in the client; and sending the advertisement status parameter from the client to the server.

Claims

1. A method for operating a mobile advertisement system comprising:

receiving an advertisement parameter by a client from a server to be shown on a display of the client;

detecting an advertisement control parameter with the advertisement parameter in the client;

operating the client based on the advertisement control parameter and the advertisement parameter;

creating an advertisement status parameter based on the advertisement parameter in the client; and

sending the advertisement status parameter from the client to the server.

2. The method as claimed in claim 1 further comprising modifying the advertisement parameter at the server based on the advertisement status parameter.

3. The method as claimed in claim 1 wherein sending the advertisement status parameter from the client to the server includes automatically sending the advertisement status parameter based on the client at a business location for the advertisement parameter.

4. The method as claimed in claim 1 wherein creating the advertisement status parameter based on the advertisement parameter in the client includes detecting the location of the client with a navigation unit in the client.

5. The method as claimed in claim 1 wherein creating the advertisement status parameter based on the advertisement parameter in the client includes creating a billable event with the advertisement status parameter.

6. The method as claimed in claim 1 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a three-dimensional rendition of the advertisement parameter on the display.

7. The method as claimed in claim 1 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a selected portion of the advertisement parameter on the display.

8. The method as claimed in claim 1 wherein creating the advertisement status parameter based on the advertisement parameter in the client includes creating the advertisement status parameter based on the advertisement control parameter.

9. The method as claimed in claim 1 further comprising sending the advertisement parameter based on the advertisement status parameter from the server to the client.

10. The method as claimed in claim 1 further comprising:

sending the advertisement parameter based on the advertisement status parameter from the server to the client; and

modifying the advertisement control parameter in the client.

11. A method for operating a mobile advertisement system comprising:

receiving an advertisement parameter by a client, having a navigation and location based services functions, from a server to be shown on a display of the client;

detecting an advertisement control parameter with the advertisement parameter in the client;

operating the client based on the advertisement control parameter and the advertisement parameter;

creating an advertisement status parameter based on the advertisement parameter in the client;

sending the advertisement status parameter from the client to the server; and

modifying the advertisement parameter based on the advertisement status parameter in the server.

12. The method as claimed in claim 11 wherein detecting the advertisement control parameter includes controlling the display in a predetermined mode.

13. The method as claimed in claim 11 wherein creating the advertisement status parameter includes creating the advertisement status parameter for a destination point of interest or an alternate point of interest.

14. The method as claimed in claim 11 wherein sending the advertisement status parameter from the client to the server includes sending the advertisement status parameter for a destination point of interest or an alternate point of interest.

15. The method as claimed in claim 11 wherein sending the advertisement status parameter from the client to the server includes sending the advertisement status parameter at a destination point of interest.

16. The method as claimed in claim 11 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a three-dimensional rendition of the advertisement parameter on the display.

17. The method as claimed in claim 11 wherein modifying the advertisement parameter based on the advertisement status parameter in the server includes sending a modified advertisement parameter to the client.

18. The method as claimed in claim 11 wherein modifying the advertisement parameter based on the advertisement status parameter in the server includes disabling the advertisement status parameter at the client with a modified advertisement parameter from the server.

19. The method as claimed in claim 11 wherein modifying the advertisement parameter based on the advertisement status parameter in the server includes modifying the advertisement control parameter at the client with a modified advertisement, parameter from the server.

20. The method as claimed in claim 11 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a coupon on the display.