Method for Dynamic Advertisement Placement Based on Consumer and Response Capability Statistics

• US 20090171749A1
• Filed: 12/27/2007
• Published: 07/02/2009
• Est. Priority Date: 12/27/2007
• Status: Abandoned Application

• Current Assignee: Genesys Telecommunications Laboratories Incorporated (Genesys Cloud Services Incorporated)
• Original Assignee: Genesys Telecommunications Laboratories Incorporated (Genesys Cloud Services Incorporated)
• Inventors: Laruelle, Frederic, Galvin, Brian
• Application Number:
  US11/965,626
• Publication Number:
  US 20090171749A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0254 based on statistics

Abstract

A network-based processing server for processing statistics and serving advertisements includes a first network interface to a first stat server for receiving consumer statistics, a second network interface to a second stat server for receiving response capability statistics, and a dedicated input/output port connecting the processing server to a broadcast network. The processing server selects and serves advertisements over the broadcast network to consumers positioned to receive the advertisements based on the processing of consumer statistics and advertisement response capability statistics against at least one rule.

Claims

1. A method for determining advertisement placement service instructions for placing an advertisement comprising the steps:

(a) receiving from an advertiser, one or more advertisements and a set of conditional service instructions;

(b) monitoring consumers positioned to receive the one or more advertisements and compiling statistics about them as a group;

(c) before a pending advertisement service point, receiving statistics about response capabilities for handling interactions resulting from a served advertisement;

(d) before the pending advertisement service point of step (c), comparing the consumer group statistics with the response capability statistics against at least one rule; and

(e) delivering or not delivering an advertisement of the one or more advertisements of step (a) at the advertisement service point of step (c) using one or more of the conditional service instructions based on the result of step (d).

2. A method for selecting an advertisement for insertion into a time slot available to more than one advertiser comprising the steps:

(a) receiving from the advertisers, an advertisement and a set of conditional service instructions;

(b) monitoring consumers positioned to receive the one or more advertisements and compiling statistics about them as a group;

(c) before the time slot occurs, receiving response capability statistics from all associated centers assigned to handle advertisement interactions resulting from advertisement service;

(d) before the time slot of step (c), comparing each of the center'"'"'s response capability statistics with the consumer group statistics against at least one rule; and

(e) selecting an advertisement for insertion into the time slot, the advertisement pre-assigned to an associated center according to the result of step (d).

3. A system for dynamic advertisement placement to a base of consumers comprising:

an advertisement server for causing service of advertisements to the consumer base; and

a statistics processor coupled to the advertisement server;

characterized in that the advertisement server receives consumer group statistics from consumers positioned to receive advertisements, and receives response capability statistics from one or more centers positioned to respond to consumers who interact with advertisements served and processes those statistics using the statistics processor against at least one rule to determine advertisement service instructions for serving or for not serving particular advertisements.

4. A network-based processing server for processing statistics and serving advertisements comprising:

a first network interface to a first stat server for receiving consumer statistics;

a second network interface to a second stat server for receiving response capability statistics; and

a dedicated input/output port connecting the processing server to a broadcast network;

characterized in that the processing server selects and serves advertisements over the broadcast network to consumers positioned to receive the advertisements based on the processing of consumer statistics and advertisement response capability statistics against at least one rule.

5. A method for controlling deployment parameters of an advertisement created for a consumer base and served by an advertisement placement service comprising the steps:

(a) providing a set of advertisement service instructions and constraints to an advertisement placement service;

(b) providing response capability statistics relative to the advertisement to the advertisement placement service;

(c) providing consumer group statistics about consumers positioned to receive the advertisement to the advertisement placement service;

(d) at the advertisement placement service, processing the statistics provided in steps (b) and (c) against at least one rule;

(e) selecting from the service instructions and constraints of step (a) those that will be used in deploying the advertisement based on the result of step (d); and

(f) repeating steps (b) through (e) before each subsequent period of advertisement placement.