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Method for Dynamic Advertisement Placement Based on Consumer and Response Capability Statistics

  • US 20090171749A1
  • Filed: 12/27/2007
  • Published: 07/02/2009
  • Est. Priority Date: 12/27/2007
  • Status: Abandoned Application
First Claim
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1. A method for determining advertisement placement service instructions for placing an advertisement comprising the steps:

  • (a) receiving from an advertiser, one or more advertisements and a set of conditional service instructions;

    (b) monitoring consumers positioned to receive the one or more advertisements and compiling statistics about them as a group;

    (c) before a pending advertisement service point, receiving statistics about response capabilities for handling interactions resulting from a served advertisement;

    (d) before the pending advertisement service point of step (c), comparing the consumer group statistics with the response capability statistics against at least one rule; and

    (e) delivering or not delivering an advertisement of the one or more advertisements of step (a) at the advertisement service point of step (c) using one or more of the conditional service instructions based on the result of step (d).

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