ON-DEMAND GENERATING E-BOOK CONTENT WITH ADVERTISING

• US 20090171751A1
• Filed: 12/27/2007
• Published: 07/02/2009
• Est. Priority Date: 12/27/2007
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Liang, Jian, Zhou, Hanning, Yacoub, Sherif M.
• Granted Patent: US 8,838,489 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method of providing fixed computer-displayable content in response to a consumer request for content is presented. Upon obtaining a digital image corresponding to the requested content, an advertisement is selected. The advertisement is to be included in an on-demand electronic content corresponding to the requested content. The advertisement is included with the digital image corresponding to the requested content. A fixed computer-displayable content corresponding to the requested content is generated. The fixed computer-displayable content is then provided to the consumer.

Claims

1. A method of providing fixed computer-displayable content in response to a consumer request for content, the method comprising:

obtaining a digital image corresponding to the requested content;

selecting an advertisement to be included in an on-demand electronic content corresponding to the requested content;

including the advertisement the digital image corresponding to the requested content;

generating fixed computer-displayable content corresponding to the requested content; and

providing the computer-displayable content to the consumer.

2. The method of claim 1, wherein the digital image corresponding to the requested content comprises a plurality of pages, and wherein the selected advertisement is included within the plurality of displayable pages.

3. The method of claim 2, wherein the selected advertisement is included as a separate advertisement page within the plurality of displayable pages of the requested content.

4. The method of claim 3 further comprising selecting a plurality of advertisements to be included within the plurality of displayable pages of the requested content, and including the plurality of selected advertisements as a plurality of separately displayable advertisement pages within the plurality of displayable pages of the requested content.

5. The method of claim 4, wherein the plurality of separately displayable advertisement pages are included at periodic locations within the plurality of displayable pages of the requested content.

6. The method of claim 4, wherein the plurality of separately displayable advertisement pages are included in periodic locations within the plurality of displayable pages of the requested content according to section breaks in the requested content.

7. The method of claim 3 further comprising selecting a plurality of advertisements to be included in the requested content and including the plurality of selected advertisements as a single separately displayable advertisement page within the plurality of displayable pages of the requested content.

8. The method of claim 3, wherein the selected advertisement is included within the plurality of displayable pages of the requested content according to the subject matter of the selected advertisement and the subject matter of the requested content such that the subject matter of the selected advertisement is related to the subject matter of the requested content at the location that the selected advertisement is included within the plurality of displayable pages of the requested content.

9. The method of claim 2, wherein including the selected advertisement within the requested content comprises including the selected advertisement in the page margins on at least one displayable page of the plurality of displayable pages of the requested content.

10. The method of claim 9 further comprising adjusting the margins of the at least one displayable page of the plurality of displayable pages of the requested content to accommodate the selected advertisement.

11. The method of claim 2, wherein selecting an advertisement to be included in the requested content comprises selecting an advertisement according to the subject matter of the requested content such that the subject matter of the requested content and the subject matter of the selected advertisement are related.

12. The method of claim 2, wherein selecting an advertisement to be included in the requested content comprises selecting an advertisement according to consumer profile interests corresponding to the consumer that requested the content.

14. The method of claim 1, wherein the selected advertisement includes information useful for tracking the effectiveness of the selected advertisement.

15. The method of claim 14, wherein the information useful for tracking the effectiveness of the selected advertisement includes actionable content for activating a related application on a viewing device displaying the computer-displayable content including the selected advertisement.

16. The method of claim 1, wherein the selected advertisement includes actionable content for activating a related application on a viewing device displaying the computer-displayable content including the selected advertisement.

13. The method of claim 13, wherein selecting an advertisement to be included in the requested content further comprises selecting an advertisement according to consumer profile interests corresponding to the consumer that requested the content and according to the subject matter of the requested content such that the subject matter of the requested content and the subject matter of the selected advertisement and the consumer profile interests are related.

17. A method of generating e-book content that includes and advertisement, the method comprising:

in response to receiving a request from a consumer for e-book content suitable for display by an e-book content reader;

obtaining a digital image of the requested content, wherein the digital image comprises a plurality of displayable page images suitable for display on an e-book content reader;

selecting an advertisement to be included within the requested e-book content;

determining a location to include the selected advertisement within the plurality of displayable page images of the requested e-book content;

including the selected advertisement within the plurality of displayable page images of the requested e-book content at the determined location; and

generating e-book content responsive to the request including the requested content and the selected advertisement at the determined location among the plurality of displayable page images of the requested content.

18. The method of claim 17, wherein determining the location to include the selected advertisement within the plurality of displayable page images of the requested content comprises selecting a page of the plurality of displayable page images and determining a location in the margins of the selected page image to place the selected advertisement.

19. The method of claim 17, wherein determining the location to include the selected advertisement within the plurality of displayable page images of the requested content comprises identifying the subject matter of the selected advertisement, and determining a location among the plurality of displayable page images to include the selected advertisement according to the subject matter of the selected advertisement such that the subject matter of the selected advertisement and the determined location are related.

20. The method of claim 17, wherein selecting an advertisement to be included within the printed requested content comprises selecting an advertisement according to profile information of the consumer.

21. The method of claim 17, wherein the selected advertisement comprises a separately displayable advertisement page image to be included within the plurality of displayable page images of the requested content.

22. The method of claim 21, wherein the selected advertisement comprises a plurality of advertisements for separate products.

23. The method of claim 17, wherein the selected advertisement comprises actionable content for activating a related application on an e-book viewing device displaying the requested e-book content including the selected advertisement.

24. A computer-implemented system for on-demand generating a fixed computer-readable document of requested content including an advertisement, the system comprising a processor and a memory, and further comprising:

a processing component for processing a digital image of requested content for output to a computer-readable document of the requested content;

an advertisement component for selecting an advertisement to be included in the fixed computer-readable document of the requested content; and

a document generating component for generating a fixed computer-readable document of the requested content including a selected advertisement

25. The computer-implemented system of claim 24, wherein the print on-demand system is configured to receive a request from a consumer for content, and in response to the request:

obtain a digital image of the requested content;

select an advertisement to be included within the fixed computer-readable document of the requested content using the advertisement component; and

generate the fixed computer-readable document of the requested content including the selected advertisement using the document generating component.

26. The computer-implement system of claim 25 further comprising an advertisement store storing a plurality of advertisements, and wherein the advertisement component selects an advertisement to be included within the fixed computer-readable document of the requested content from the advertisement store.

27. The computer-implement system of claim 26, wherein the computer-implement system is communicatively coupled to an advertisement service that provides advertisements for inclusion in the fixed computer-readable document, and wherein the advertisement component selects an advertisement to be included within the fixed computer-readable document of the requested content from the advertisement service or the advertisement store.

28. The computer-implement system of claim 25 further comprising a consumer profile store storing a plurality of consumer profiles, and wherein the advertisement component selects an advertisement to be included within the fixed computer-readable document of the requested content according to the consumer'"'"'s profile in the consumer profile store.

29. The computer-implement system of claim 28, wherein the advertisement component is configured to select an advertisement to be included within the fixed computer-readable document of the requested content according to subject matter of the of the selected advertisement and the consumer'"'"'s profile, such that the subject matter of the selected advertisement is in accordance with the consumer'"'"'s preferences in the consumer'"'"'s profile.

30. The computer-implement system of claim 25, wherein the advertisement component is configured to select an advertisement to be included within the fixed computer-readable document of the requested content according to the subject matter of the selected advertisement and the subject matter of the requested content such that the subject matter of the selected advertisement bears a relationship to the subject matter of the requested content.

31. The computer-implement system of claim 25, wherein the advertisement component is further configured to determine the location of the selected advertisement in the fixed computer-readable document of the requested content.

32. The computer-implement system of claim 25, wherein the selected advertisement selected by the advertisement component comprises actionable content for activating a related application on viewing device displaying the fixed computer-readable document of the requested content including the selected advertisement.

33. A computer-readable medium bearing computer-executable instructions which, when executed on a computing device having a processor and a memory, carry out a method for providing fixed computer-displayable document in response to a consumer request for content, the method comprising:

obtaining a request for on-demand printed content from a consumer;

in response to the request from the consumer;

obtaining a digital image corresponding to the requested content;

selecting an advertisement to be included in a fixed computer-displayable document of the requested content;

including the selected advertisement within the obtained digital image; and

generating a fixed computer-displayable document of the requested content that includes the selected advertisement.

34. The computer-readable medium of claim 33, wherein the obtained digital image corresponding to the requested content comprises a plurality of displayable pages, and wherein the selected advertisement is included within the plurality of displayable pages.

35. The computer-readable medium of claim 34, wherein the selected advertisement is included as a separately displayable advertisement page within the plurality of displayable pages of the requested content.

36. The computer-readable medium of claim 35, wherein the method further comprises selecting a plurality of advertisements to be included in the fixed computer-displayable document of the requested content and including the plurality of selected advertisements as a plurality of separately displayable advertisement pages within the plurality of displayable pages of the requested content.

37. The computer-readable medium of claim 36, wherein the plurality of separately displayable advertisement pages are included at periodic locations within the plurality of displayable pages of the requested content.

38. The computer-readable medium of claim 36, wherein the plurality of separately displayable advertisement pages are included at periodic locations within the plurality of displayable pages of the requested content according to section breaks within the requested content.

39. The computer-readable medium of claim 34, wherein the method further comprises selecting a plurality of advertisements to be included in the fixed computer-displayable document of the requested content and including the plurality of selected advertisements on a separately displayable advertisement page within the plurality of pages of the requested content.

40. The computer-readable medium of claim 34, wherein the selected advertisement is included within the plurality of displayable pages of the requested content according to the subject matter of the selected advertisement and the subject matter of the requested content such that the subject matter of the selected advertisement is related to the subject matter of the requested content at the location that the selected advertisement is included within the plurality of displayable pages of the requested content.

41. The computer-readable medium of claim 34, wherein including the selected advertisement within the requested content comprises including the selected advertisement in the page margins on at least one displayable page of the plurality of displayable pages of the requested content.

43. The computer-readable medium of claim 34, wherein selecting an advertisement to be included in the fixed computer-displayable document of the requested content comprises selecting an advertisement according to the subject matter of the requested content such that the subject matter of the requested content and the subject matter of the selected advertisement are related.

44. The computer-readable medium of claim 34, wherein selecting an advertisement to be included in the fixed computer-displayable document of the requested content comprises selecting an advertisement according to consumer profile interests corresponding to a consumer that requested the fixed computer-displayable document.

45. The computer-readable medium of claim 41, wherein selecting an advertisement to be included in the fixed computer-displayable document of the requested content further comprises selecting an advertisement according to consumer profile interests corresponding to a consumer that requested the fixed computer-displayable document and according to the subject matter of the requested content such that the subject matter of the requested content and the subject matter of the selected advertisement and the consumer profile interests are related.

42. The computer-readable medium of claim 42, the method further comprising adjusting the margins of the at least one displayable page of the plurality of displayable pages of the requested content to accommodate the selected advertisement.