BEHAVIOR-BASED GENERATION OF SITE-TO-SITE REFERRALS
First Claim
1. A computer-implemented method, comprising:
- detecting a behavioral association between a first web site and a second web site, said behavioral association detected, at least in part, by programmatically analyzing web site browsing behaviors of a plurality of users;
using the detecting behavioral association to cause a web page of the first web site to display a user-selectable link to the second web site; and
in response to user selection of said user-selectable link, automatically deducting a monetary amount from an account associated with the second web site, and crediting at least a portion of the monetary amount to an account associated with the first web site.
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Accused Products
Abstract
A content provider system interacts with a network of web sites to provide behavior-based content to users. Operators of the web sites add widgets to selected web pages of their sites. The widgets, when executed on the computing devices of users who view the selected web pages, report user-generated events to the content provider system. The content provider system analyses the reported events to detect behavioral associations between particular web sites, web pages, products, and/or other types of items. The widgets may also retrieve and display behavior-based content that is based on these item-to-item behavioral associations. For example, when a user views a particular web page, a widget on that page may request and display descriptions of, and links to, other sites or pages that are (a) behaviorally related to the page being viewed or an item represented thereon, and/or (b) behaviorally related to the past browsing activities of the particular user.
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Citations
23 Claims
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1. A computer-implemented method, comprising:
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detecting a behavioral association between a first web site and a second web site, said behavioral association detected, at least in part, by programmatically analyzing web site browsing behaviors of a plurality of users; using the detecting behavioral association to cause a web page of the first web site to display a user-selectable link to the second web site; and in response to user selection of said user-selectable link, automatically deducting a monetary amount from an account associated with the second web site, and crediting at least a portion of the monetary amount to an account associated with the first web site. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A content provider system, comprising:
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a system that collects and stores event data that identifies items selected by users across a plurality of web sites, the event data including data descriptive of events reported by computing devices of said users via execution of widget code included in web pages of said web sites; an association mining system configured to detect behavioral associations between said items at least partly by analyzing the event data on an aggregated basis, said behavioral associations including cross-site associations; a content generation system configured to use the cross-site associations to cause a first web page of a first web site to display a link to a second web page of a second web site; and an accounting system that is capable of causing an operator of the first web site to be compensated for enabling said link to be displayed on said first web page. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16)
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17. A computer-implemented method, comprising:
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detecting a behavioral association between a first item on a first web site and a second item on a second web site, said behavioral association detected, at least in part, by programmatically analyzing event histories of a plurality of users; using the detected behavioral association to cause a first web page of the first web site to display a user-selectable link to a second web page of the second web site, said first web page being associated with the first item, said second web page being associated with the second item; and in response to user selection of said user-selectable link, automatically deducting a monetary amount from an account associated with the second web site, and crediting at least a portion of the monetary amount to an account associated with the first web site. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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Specification