Advertising in an Entertainment Access Service
First Claim
1. A method implemented at least in part by a computing device comprising:
- receiving advertisement usage information for advertisements from multiple users whose devices have rendered the advertisements;
receiving demographic profiles of the multiple users whose devices have rendered the advertisements;
receiving a demographic profile for a particular user; and
determining the effectiveness of one or more of the advertisements for the particular user based on the advertisement usage information from the multiple users having same or similar demographic profiles as that of the particular user.
2 Assignments
0 Petitions
Accused Products
Abstract
This document describes tools capable of managing advertising in the field of digital entertainment content. The tools may enable advertisers to know which advertisements are more effective or are more likely to be effective with all users, users having similar demographic profiles, or a particular user. The tools may do so by building and maintaining profiles for users. These profiles may include many users'"'"' interactions with various advertisements, demographic information for the users usable to compare users, explicitly selected preferences of users, users'"'"' implicit preferences based on what entertainment content they watch, and other information.
-
Citations
20 Claims
-
1. A method implemented at least in part by a computing device comprising:
-
receiving advertisement usage information for advertisements from multiple users whose devices have rendered the advertisements; receiving demographic profiles of the multiple users whose devices have rendered the advertisements; receiving a demographic profile for a particular user; and determining the effectiveness of one or more of the advertisements for the particular user based on the advertisement usage information from the multiple users having same or similar demographic profiles as that of the particular user. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. One or more tangible computer-readable media having computer-readable instructions therein that, when executed by a computing device, cause the computing device to perform acts comprising:
-
receiving, across a communications network, a request for access to entertainment content, the request comprising information sufficient to determine the identity of a user making the request and a device intended to render the requested entertainment content; receiving a usage history associated with the user based on the identity; determining which advertisement from a group of advertisements to provide with the requested entertainment content based on the usage history; and permitting access to or indicating permission effective to permit access to the requested entertainment content by the user with instructions to the intended device, the instructions requiring the intended device to render the determined advertisement. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15)
-
-
16. One or more tangible computer-readable media having computer-readable instructions therein that, when executed by a computing device, cause the computing device to perform acts comprising:
-
receiving, across a communications network, information concerning a user'"'"'s interaction with a device during or incident to the device'"'"'s rendering of a particular advertisement; and altering a history of advertisement usage associated with the user based on the information; and determining, based on the history of advertisement usage, an advertisement from a group of advertisements to provide to the user or some other user. - View Dependent Claims (17, 18, 19, 20)
-
Specification