RESOURCE EFFICIENT RESEARCH DATA GATHERING USING PORTABLE MONITORING DEVICES

• US 20090171767A1
• Filed: 06/30/2008
• Published: 07/02/2009
• Est. Priority Date: 06/29/2007
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Arbitron Inc. (MOOD Media Corporation)
• Inventors: Kolessar, Ronald S.
• Application Number:
  US12/165,406
• Publication Number:
  US 20090171767A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

Methods and systems are provided for carrying out a research operation in which each of a plurality of panelists carries a portable research data gathering device. Each of the portable research data gathering devices is configured to gather research data only during a time period or time periods of a monitoring day of the research operation having a total duration which is less than the duration of the monitoring day. Methods and systems are also provided for setting up and/or managing such a research operation.

Claims

1. A method carried out in a research operation in which each of a plurality of panelists carries a portable research data gathering device, comprising selecting respective ones of the portable research data gathering devices and configuring each of the selected portable research data gathering devices to gather research data only during a time period or time periods of a monitoring day of the research operation having a total duration which is less than the duration of the monitoring day.

2. The method of claim 1, wherein the selected portable research data gathering devices are configured so that, collectively, the selected portable research data gathering devices gather research data throughout the monitoring day.

3. The method of claim 1, wherein configuring the portable research data gathering devices is carried out such that, portable research data gathering devices which gather data during each respective time period correspond to a group of panelists having a predetermined profile of panelist characteristics so that the group of panelists fairly represents a population from which the plurality of panelists are selected.

4. A system for setting up and/or managing a research operation in which each of a plurality of panelists carries a portable research data gathering device, comprising a processor operative to select respective ones of the portable research data gathering devices, the processor being operative to configure each of the selected portable research data gathering devices to gather research data only during a time period or time periods of a monitoring day of the research operation having a total duration which is less than the duration of the monitoring day.

5. The system of claim 4, wherein the processor is operative to configure the selected portable research data gathering devices so that, collectively, the selected portable research data gathering devices gather research data throughout the monitoring day.

6. The system of claim 4, wherein the processor is operative to configure the selected portable research data gathering devices so that, portable research data gathering devices which gather data during each respective time period correspond to a group of panelists having a predetermined profile of panelist characteristics so that the group of panelists fairly represents a population from which the plurality of panelists are selected.

7. A system for gathering research data in a research operation, comprising a plurality of portable research data gathering devices each capable of being carried by a panelist, each of the portable research data gathering devices being configured to gather research data only during a time period or time periods of a monitoring day of the research operation having a total duration which is less than the duration of the monitoring day.

8. The system of claim 7, wherein the plurality of portable research data gathering devices are configured so that, collectively, they gather research data throughout the monitoring day.

9. The system of claim 7, wherein the plurality of portable research data gathering devices are configured so that, portable research data gathering devices which gather data during each respective time period correspond to a group of panelists having a predetermined profile of panelist characteristics so that the group of panelists fairly represents a population from which the plurality of panelists are selected.

10. A method for gathering research data in a research operation, comprising gathering research data using a plurality of portable research devices each carried by a respective one of a plurality of panelists, each of the research devices being configured to gather research data only during a time period or time periods of a monitoring day of the research operation having a total duration which is less than the duration of the monitoring day.

11. The method of claim 10, wherein the plurality of portable research devices are configured so that, collectively, the plurality of portable research data gathering devices gather research data throughout the monitoring day.

12. The method of claim 10, wherein the plurality of portable research devices are configured so that, portable research data gathering devices which gather data during each respective time period correspond to a group of panelists having a predetermined profile of panelist characteristics so that the group of panelists fairly represents a population from which the plurality of panelists are selected.