Mobile Advertisement and Rating System

• US 20090171779A1
• Filed: 12/28/2007
• Published: 07/02/2009
• Est. Priority Date: 12/28/2007
• Status: Abandoned Application

• Current Assignee: TeleNav Incorporated
• Original Assignee: TeleNav Incorporated
• Inventors: Crane, Nicola A., Shrivathsan, Musiri
• Application Number:
  US11/966,983
• Publication Number:
  US 20090171779A1
• Time in Patent Office: Days
• US Class Current: 705/14.270
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Abstract

A method of operating a mobile advertisement and rating system includes receiving an advertisement parameter by a client from a server to be shown on a display of the client; detecting an advertisement control parameter with the advertisement parameter in the client; operating the client based on the advertisement control parameter and the advertisement parameter; entering a rating parameter in the client; and sending the rating parameter from the client to the server.

Claims

1. A method for operating a mobile advertisement and rating system comprising:

receiving an advertisement parameter by a client from a server to be shown on a display of the client;

detecting an advertisement control parameter with the advertisement parameter in the client;

operating the client based on the advertisement control parameter and the advertisement parameter;

entering a rating parameter in the client; and

sending the rating parameter from the client to the server.

2. The method as claimed in claim 1 further comprising modifying the advertisement parameter based on the rating parameter.

3. The method as claimed in claim 1 wherein entering the rating parameter includes entering an advertisement rating parameter.

4. The method as claimed in claim 1 wherein entering the rating parameter includes entering a route rating parameter.

5. The method as claimed in claim 1 wherein entering the rating parameter includes manually entering an advertisement rating parameter.

6. The method as claimed in claim 1 wherein entering the rating parameter includes manually entering a route rating parameter.

7. The method as claimed in claim 1 wherein entering the rating parameter includes automatically entering an advertisement rating parameter.

8. The method as claimed in claim 1 wherein entering the rating parameter includes automatically entering a route rating parameter.

9. The method as claimed in claim 1 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a three-dimensional rendition of the advertisement parameter on the display.

10. The method as claimed in claim 1 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a selected portion of the advertisement parameter on the display.

16. The method as claimed in claim 1.1 wherein entering the rating parameter includes manually entering a route rating parameter for a route or a route segment.

11. A method for operating a mobile advertisement and rating system comprising:

receiving an advertisement parameter by a client, having a navigation and location based services functions, from a server to be shown on a display of the client;

detecting an advertisement control parameter with the advertisement parameter in the client;

operating the client based on the advertisement control parameter and the advertisement parameter;

entering a rating parameter in the client;

sending the rating parameter from the client to the server; and

modifying the advertisement parameter based on the rating parameter.

12. The method as claimed in claim 11 wherein detecting the advertisement control parameter includes controlling the display in a predetermined mode.

13. The method as claimed in claim 11 wherein entering the rating parameter includes entering an advertisement rating parameter for a destination point of interest or an alternate point of interest.

14. The method as claimed in claim 11 wherein entering the rating parameter includes entering a route rating parameter for a route or a route segment.

15. The method as claimed in claim 11 wherein entering the rating parameter includes manually entering an advertisement rating parameter for a destination point of interest or an alternate point of interest.

17. The method as claimed in claim 11 wherein entering the rating parameter includes automatically entering an advertisement rating parameter for a destination point of interest or an alternate point of interest.

18. The method as claimed in claim 11 wherein entering the rating parameter includes automatically entering a route rating parameter for a route or a route segment.

19. The method as claimed in claim 11 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a three-dimensional rendition of the advertisement parameter on the display.

20. The method as claimed in claim 11 wherein receiving the advertisement parameter by the client to be shown on the display includes displaying a coupon on the display.