METHODS AND SYSTEM FOR A TARGETED ADVERTISEMENT MANAGEMENT INTERFACE

• US 20090171780A1
• Filed: 12/31/2007
• Published: 07/02/2009
• Est. Priority Date: 12/31/2007
• Status: Abandoned Application

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Data Services Incorporated (Verizon Communications Inc.)
• Inventors: Obi, Ifeyinwa, Vontela, Nishanth Reddy, Solleti, Anil K., Kukoyi, Dolapo T. Olumide, ALDREY, Raul, Sharma, Sudhanshu
• Application Number:
  US11/967,477
• Publication Number:
  US 20090171780A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A system and method can include entering targeted advertisements for multiple types of targeted consumer devices, managing associated targeted advertisement campaigns, sending a targeted advertisement to a targeted consumer device over a network, and receiving receptivity data associated with the targeted advertisement from the targeted consumer device. The targeted advertisement can be associated with a targeted advertisement campaign and can be based on a profile associated with a targeted consumer device and rules associated with the targeted advertisement campaign.

Claims

1. A system comprising:

a campaign management component configured to manage targeted advertisements for multiple types of targeted consumer devices and to manage associated targeted advertisement campaigns;

a targeting component configured to send a targeted advertisement to at least one targeted consumer device over a network, wherein the targeted advertisement is associated with a targeted advertisement campaign and is based at least on part of at least one profile associated with at least one targeted consumer device and rules associated with the targeted advertisement campaign; and

a decision component configured to receive, from the at least one targeted consumer device, receptiveness data associated with the targeted advertisement.

2. The system of claim 1 wherein the campaign management component is configured to cause the prompting of a user for target group information and to receive the target group information, wherein the target group information includes at least one of household, geographical, demographic, psychographic, and location information.

3. The system of claim 2 wherein the rules associated with the targeted advertisement campaign are derived from the target group information.

4. The system of claim 1 wherein the targeting component is configured to cause the insertion of a targeted advertisement into one of a banner advertisement on a webpage, video on demand, interactive advertisement on a webpage, short message service (SMS) messages, and email messages.

5. The system of claim 1 wherein the targeting component is configured to cause an insertion of a targeted advertisement into a video stream.

6. The system of claim 5 wherein the insertion of the targeted advertisement occurs at one of a video head office, a video service office, and a client device.

7. The system of claim 1 wherein the targeting component module causes a signal to be sent to a client device causing the client device to switch from receiving a broadcast over a linear broadcast channel to a targeted advertisement on a video on demand channel.

8. The system of claim 1 wherein the targeting component module causes a signal to be sent to a client device causing the client device to switch from receiving a broadcast over a linear broadcast channel to a targeted advertisement on a Internet Protocol (IP) channel.

9. The system of claim 1 wherein the receptiveness data includes at least one of a selection to watch a targeted advertisement, a request to create a bookmark for an associated target advertisement, a request for more information associated with a targeted advertisement.

10. The system of claim 1 wherein the targeted consumer device comprises at least one of a client device, mobile telephone, smart telephone, personal digital assistant, and a computer.

11. A method comprising:

entering a targeted advertisement for multiple types of targeted consumer devices;

sending the targeted advertisement to at least one targeted consumer device over a network, wherein the targeted advertisement is associated with a targeted advertisement campaign and is based at least on part of at least one profile associated with at least one targeted consumer device and rules associated with the targeted advertisement campaign; and

receiving, from the at least one targeted consumer device, receptiveness data associated with the targeted advertisement.

12. The method of claim 11 further comprising receiving target group information comprising at least one of household, geographical, demographic, psychographic, and location information.

13. The method of claim 11 further comprising generating rules associated with the targeted advertisement campaign from the target group information.

14. The method of claim 11 further comprising inserting a targeted advertisement into one of a banner advertisement on a webpage, video on demand, interactive advertisement on a webpage, short message service (SMS) messages, and email messages.

15. The method of claim 11 further comprising inserting a targeted advertisement into a video stream.

16. The method of claim 15 wherein the insertion of the targeted advertisement occurs at one of a video head office, a video service office, and a client device.

17. The method of claim 11 further comprising causing a client device to switch from receiving a broadcast over a linear broadcast channel to a targeted advertisement on a video on demand channel.

18. The method of claim 11 further comprising causing a client device to switch from receiving a broadcast over a linear broadcast channel to a targeted advertisement on a Internet Protocol (IP) channel.

19. The method of claim 11 wherein the receptiveness data includes at least one of a selection to watch a targeted advertisement, a request to create a bookmark for an associated target advertisement, a request for more information associated with a targeted advertisement.

20. A computer readable media comprising code to perform the acts of the method of claim 11.