LOCATION BASED ADVERTISEMENT DELIVERY TO PERVASIVE DEVICES

• US 20090171781A1
• Filed: 01/02/2008
• Published: 07/02/2009
• Est. Priority Date: 01/02/2008
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Allen, Sheila Elizabeth, Pickover, Clifford Alan, Seaman, James Wesley, Hamilton, Rick Allen II
• Application Number:
  US11/968,503
• Publication Number:
  US 20090171781A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates

Abstract

A computer implemented method, computer program product, and data processing system display advertisements on a pervasive device. A wireless signal for an advertisement is received by the pervasive device. The advertisement includes advertisement information. Responsive to receiving the wireless signal, the advertisement information is compared to user preferences to determine whether the advertisement information matches the user preferences. In the event that the advertisement information matches at least one of the user preferences, the advertisement is displayed on the pervasive device.

Claims

1. A computer implemented method for displaying advertisements on a pervasive device, the method comprising:

receiving a wireless signal for an advertisement on the pervasive device, the wireless signal comprising a list of aggregated advertisements from a pushed media signal, the advertisement including advertisement information;

responsive to receiving the wireless signal, determining, by the pervasive device, whether the advertisement information matches at least one user preference; and

responsive to a determination that the advertisement information matches the at least one user preference, displaying the advertisement on the pervasive device.

2. The computer implemented method of claim 1, wherein the wireless signal is a short-range wireless protocol selected from the group consisting of wireless universal serial bus, active radio frequency identification, dedicated short range communications, Bluetooth, wireless-fidelity, near field communication, and Zigbee.

3. The computer implemented method of claim 1, wherein the wireless signal is a longer range wireless frequency selected from the group consisting of cellular frequencies and radio frequencies.

4. The computer implemented method of claim 1, wherein the advertisement information includes at least one of a designation of one or more categories within a categorized index, offer details of the advertisement, and location information.

5. The computer implemented method of claim 1, further comprising:

responsive to an absence of a determination that the advertisement information matches the at least one user preference, blocking the advertisement from being displayed on the pervasive device.

6. The computer implemented method of claim 1, further comprising:

identifying whether display of the advertisement has been disabled; and

responsive to identifying that display of the advertisement has been disabled, blocking the advertisement from being displayed on the pervasive device.

7. The computer implemented method of claim 1, wherein the at least one user preference is selected from a series of nested category filters.

8. A computer program product comprising:

a computer readable medium having computer usable program code for displaying advertisements on a pervasive device, the computer program product comprising;

computer usable program code for receiving a wireless signal for an advertisement on the pervasive device, the advertisement including advertisement information;

computer usable program code, responsive to receiving the wireless signal, for identifying whether the advertisement information matches at least one user preference; and

computer usable program code responsive to identifying that the advertisement information matches the at least one user preference, for displaying the advertisement on the pervasive device.

9. The computer program product of claim 8, wherein the computer usable program code for receiving the wireless signal is computer usable program code for receiving a short-range wireless protocol selected from the group consisting of wireless universal serial bus, active radio frequency identification, dedicated short range communications, Bluetooth, wireless-fidelity, near field communication, and Zigbee.

10. The computer program product of claim 8, wherein the computer usable program code for receiving a wireless signal is computer usable program code for receiving a longer range wireless frequency selected from the group consisting of cellular frequencies and radio frequencies.

11. The computer program product of claim 8, wherein the advertisement information includes at least one of a designation of one or more categories within a categorized index, offer details of the advertisement, and location information.

12. The computer program product of claim 8, further comprising:

computer usable program code, responsive to an absence of a determination that the advertisement information matches the at least one user preference, and for blocking the advertisement from being displayed on the pervasive device.

13. The computer program product of claim 8, further comprising:

computer usable program code for identifying whether display of the advertisement has been disabled; and

computer usable program code, responsive to identifying that display of the advertisement has been disabled, and for blocking the advertisement from being displayed on the pervasive device.

14. The computer program product of claim 8, wherein the at least one user preference is selected from a series of nested category filters.

15. A computer implemented method for transmitting advertisements to a pervasive device, the method comprising:

receiving a pushed media signal from a merchant for an advertisement, the advertisement including advertisement information;

responsive to receiving the pushed media signal for an advertisement, updating a local database to include the advertisement information;

broadcasting the advertisement information.

16. The computer implemented method of claim 15, the method further comprising:

receiving the pushed media signal from the merchant in the form of a really simple syndication feed.

17. The computer implemented method of claim 15, the method further comprising:

receiving the pushed media signal from the merchant for the advertisement, wherein the advertisement information comprises at least one of a designation of one or more categories within a categorized index of advertised goods, a merchant'"'"'s name, a price, a discounted price or discounted percentage, and a geographical area in which the advertisement should be transmitted.

18. The computer implemented method of claim 15, further comprising:

broadcasting the advertisement information using a short-range wireless protocol, selected from the group comprising wireless universal serial bus, active radio frequency identification, dedicated short range communications, Bluetooth, wireless fidelity, near field communications, and Zigbee.

19. The computer implemented method of claim 15, further comprising:

receiving a pushed media signal from a merchant for an advertisement, wherein the pushed media signal is selected from the group comprising a push instant message access protocol, a push e-mail protocol, or a push access protocol.

20. The computer implemented method of claim 17, further comprising the advertisement information comprising the designation of one or more categories within a categorized index of advertised goods, wherein the categorized index of advertised goods comprises nested category filters.