METHODS AND APPARATUS FOR PRESENTING ADVERTISEMENTS BASED ON A LOCATION OF A PRESENTATION DEVICE

• US 20090172724A1
• Filed: 02/01/2008
• Published: 07/02/2009
• Est. Priority Date: 12/31/2007
• Status: Active Grant

• Current Assignee: Dish Network LLC (Dish Network Corporation)
• Original Assignee: Dish Network LLC (Dish Network Corporation)
• Inventors: Ergen, Charles W., Minnick, Danny J.
• Granted Patent: US 8,051,442 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: H04H 20/106 Receiver-side switching

Abstract

Various embodiments of apparatus and/or methods are described for presenting advertisements in association with broadcast video content on a presentation device in a non-residential location. The advertisements are identified based on characteristics of the non-residential location, such as goods or services offered at the non-residential location. The advertisements may be presented simultaneously with the broadcast video content, or may be used as substitute content to replace interstitials within the broadcast video content.

Claims

1. A method for presenting video content, the method comprising:

receiving, in a non-residential location, broadcast video content from a programming source;

outputting the broadcast video content for presentation in a first region of a display area of a presentation device, the presentation device occupying a common viewing area of the non-residential location;

identifying an advertisement, for simultaneous presentation on the presentation device with the broadcast video content, the advertisement identified based on characteristics of the non-residential location of the presentation device; and

outputting the advertisement for presentation on the presentation device in a second region of the display area.

2. The method of claim 1, wherein identifying the advertisement further comprises identifying the advertisement based on at least one of goods or services offered at the non-residential location.

3. The method of claim 1, further comprising:

identifying non-broadcast content provided by an operator of the non-residential location; and

outputting the non-broadcast content for presentation on the presentation device in a third region of the display area.

4. The method of claim 3, wherein the advertisement comprises a static image, and the non-broadcast content comprises scrolling text.

5. The method of claim 4, wherein outputting the non-broadcast content further comprises outputting the non-broadcast content in closed captioning data presented on the display screen.

6. The method of claim 3, wherein the non-broadcast content comprises information regarding goods or services offered at the non-residential location.

7. A method for presenting video content, the method comprising:

receiving, in a non-residential location, broadcast video content from a programming source;

outputting the broadcast video content for presentation in a first region of a display area of a presentation device, the presentation device occupying a common viewing area of the non-residential location;

outputting an advertisement for presentation simultaneously on the presentation device with the broadcast video content, the advertisement selected based on characteristics of the non-residential location of the presentation device;

detecting an interstitial within the broadcast video content; and

adjusting a size of the advertisement, to present the advertisement in both the first region and the second region of the display area, during at least a portion of the duration of the interstitial.

8. The method of claim 7, wherein identifying the advertisement further comprises identifying the advertisement based on at least one of goods or services offered at the non-residential location.

9. The method of claim 7, wherein outputting the advertisement further comprises receiving the advertisement from an operator of the non-residential location.

10. The method of claim 9, wherein the advertisement comprises information regarding goods or services offered at the non-residential location.

11. A method for presenting video content, the method comprising:

receiving, in a non-residential location, broadcast video content from a programming source;

outputting the broadcast video content for presentation on a presentation device;

detecting an interstitial within the broadcast video content;

identifying substitute content for the interstitial, the substitute content identified based on characteristics of the non-residential location of the presentation device; and

outputting the substitute content for presentation on the presentation device in place of the interstitial.

12. The method of claim 11, wherein identifying the substitute content further comprises identifying the substitute content based on customers of the non-residential location.

13. The method of claim 11, wherein identifying the substitute content further comprises receiving the substitute content from an operator of the programming source.

14. The method of claim 11, wherein identifying the substitute content further comprises receiving the substitute content from a broadcast of the broadcast video content.

15. A television receiver comprising:

a receiver module that receives broadcast video content from a programming source;

a processor communicatively coupled to the receiver module that outputs the broadcast video content for presentation in a first region of a display area of a presentation device, the presentation device positioned in a common viewing area of a non-residential location; and

a storage medium communicatively coupled to the processor that stores at least one advertisement, for simultaneous presentation on the presentation device with the broadcast video content, the advertisement selected for presentation based on characteristics of the non-residential location of the presentation device;

wherein the processor outputs the advertisement for presentation on the presentation device in a second region of the display area.

16. The television receiver of claim 15, wherein the processor:

detects an interstitial within the broadcast video content; and

adjusts a size of the advertisement, to present the advertisement in both the first region and the second region of the display area, during at least a portion of the duration of the interstitial.

17. The television receiver of claim 15, wherein the advertisement is selected for presentation based on at least one of goods or services offered at the non-residential location.

18. The television receiver of claim 17 further comprising:

an input that receives non-broadcast content provided by an operator of the non-residential location; and

wherein the processor outputs the non-broadcast content for presentation on the presentation device in a third region of the display area.

19. The television receiver of claim 18, wherein the advertisement comprises video content, and the non-broadcast content comprises scrolling text.

20. The television receiver of claim 19, wherein the processor outputs the non-broadcast content in closed captioning data presented on the display screen.

21. The television receiver of claim 18, wherein the non-broadcast content comprises information regarding goods or services offered at the non-residential location.

22. A television receiver comprising:

a receiver module that receives broadcast video content from a programming source;

a processor communicatively coupled to the receiver module that;

outputs the broadcast video content for presentation on a presentation device, the presentation device positioned in a common viewing area of a non-residential location;

detects an interstitial within the broadcast video content;

identifies substitute content for the interstitial, the substitute content identified based on at least one of goods or services offered at the non-residential location of the presentation device; and

outputs the substitute content to the presentation device in place of the interstitial; and

a storage medium communicatively coupled to the processor that stores non-broadcast content provided by an operator of the non-residential location;

wherein the processor outputs the non-broadcast content in a third region of the display area.

23. The television receiver of claim 22, wherein the processor outputs the non-broadcast content in closed captioning data presented on the display screen.

24. The television receiver of claim 22, wherein the receiver receives the broadcast video content on a first channel of the programming source, and receives the substitute content on a second channel of the programming source.

25. The television receiver of claim 22, wherein identifying the substitute content further comprises receiving the substitute content from an operator of the non-residential location.