METHOD, APPARATUS AND COMPUTER-READABLE MEDIUM FOR PROMOTING TELEVISION PROGRAMS
First Claim
1. A method, comprising:
- receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream;
accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times;
consulting said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and
causing conveyance of an advertisement for the at least one particular television program during the promotional time slot.
2 Assignments
0 Petitions
Accused Products
Abstract
A method, which comprises: receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; consulting said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and causing conveyance of an advertisement for the at least one particular television program during the promotional time slot.
50 Citations
43 Claims
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1. A method, comprising:
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receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; consulting said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and causing conveyance of an advertisement for the at least one particular television program during the promotional time slot. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A computer-readable medium comprising computer-readable program code which, when interpreted by a controller, causes the controller to execute a method, the computer-readable program code comprising:
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first computer-readable program code for causing the controller to be attentive to receipt from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; second computer-readable program code for causing the controller to access a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; third computer-readable program code for causing the controller to consult said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and fourth computer-readable program code for causing the controller to cause conveyance of an advertisement for the at least one particular television program during the promotional time slot.
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43. An apparatus, comprising:
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means for receiving from a provider of a first content stream an indication of a promotional time slot to be rendered available on the first content stream; means for accessing a program schedule indicative of television programs scheduled to begin airing on respective content streams at respective start times; means for consulting said schedule to identify at least one particular television program among those of said television programs scheduled to air on content streams provided by providers different from the provider of the first content stream and whose start times fall within a time window of acceptable viewability relative to the promotional time slot; and means for causing conveyance of an advertisement for the at least one particular television program during the promotional time slot.
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Specification