Generating User Contexts for Targeted Advertising

• US 20090176520A1
• Filed: 03/06/2009
• Published: 07/09/2009
• Est. Priority Date: 04/12/2007
• Status: Abandoned Application

• Current Assignee: Kobace LLC (IP Edge LLC)
• Original Assignee: Telibrahma Convergent Communications Private Limited
• Inventors: B. S., Shreyas, Suresh, Narasimha
• Application Number:
  US12/399,915
• Publication Number:
  US 20090176520A1
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

Embodiments herein disclose a method to facilitate user interaction to provide context sensitive content in a context generation system comprising of handheld devices with Bluetooth service activated, a plurality of Bluetooth terminals providing Bluetooth connectivity, a WLAN terminal and a central server, the method comprising a Bluetooth terminal delivering a web page through Bluetooth to a handheld device, where the web page coded in such a way that clicking on links in the page direct request to a local WLAN terminal; users clicking on the web page to request for content of their interest; the WLAN terminal decoding and redirecting request to a content source; the WLAN terminal receiving requested content page from the content source; the WLAN terminal encoding received content page such that links are directed to the WLAN terminal; and the WLAN terminal providing content page to the user.

Claims

1. A method to facilitate user interaction to provide context sensitive content in a context generation system comprising at least a plurality of handheld devices with Bluetooth service activated, a plurality of Bluetooth terminals providing Bluetooth connectivity, a WLAN terminal and a central server, the method comprising:

a Bluetooth terminal and said central server performing Over-The-Air (OTA) provisioning of wireless access point on a handheld device;

said Bluetooth terminal delivering a web page through Bluetooth to said handheld device, where said handheld device is in the area of coverage of said Bluetooth terminal and where said web page coded in such a way that clicking on links in said page direct request to a WLAN terminal;

users clicking on said web page to request for content of their interest;

said WLAN terminal decoding and redirecting request to a content source;

said WLAN terminal receiving requested content page from said content source;

said WLAN terminal adding context sensitive information to said received content page;

said WLAN terminal encoding received content page such that links are directed to said WLAN terminal; and

said WLAN terminal providing content page to said user.

2. The method as in claim 1, where said content source is a valid URL on the Internet.

3. The method as in claim 1, where said content source is a local content server.

4. The method as in claim 1, where said context sensitive information is a context sensitive advertisement embedded in said content page sent to a handheld device;

5. The method as in claim 1, where context is built based on at least user requests, user interactions, user location, and user profile information.

6. The method as in claim 1, where OTA provisioning of wireless access point on a handheld device further comprises of:

a Bluetooth terminal sending a web page with form to a handheld device;

user filling web page form with at least mobile number of the handheld device;

web page form request being sent to said central server as an SMS;

said central server recognizing the request and delivering a WAP push message comprising wireless access point information; and

wireless access point being provisioned on said handheld device.

7. A system, said system facilitating user interaction to provide context sensitive content in a context generation system comprising at least a plurality of handheld devices with Bluetooth service activated, a plurality of Bluetooth terminals providing Bluetooth connectivity, a WLAN terminal and a central server, the system performing steps of:

a Bluetooth terminal and said central server performing Over-The-Air (OTA) provisioning of wireless access point on a handheld device;

said Bluetooth terminal delivering a web page through Bluetooth to said handheld device, where said handheld device is in the area of coverage of said Bluetooth terminal and where said web page coded in such a way that clicking on links in said page direct request to a local WLAN terminal;

users clicking on said web page to request for content of their interest;

said WLAN terminal decoding and redirecting request to a content source;

said WLAN terminal receiving requested content page from said content source;

said WLAN terminal adding context sensitive information to said received content page;

said WLAN terminal encoding received content page such that links are directed to said WLAN terminal; and

said WLAN terminal providing content page to said user.

8. The system as in claim 7, where OTA provisioning of wireless access point on a handheld device further comprises of said system performing steps of:

a Bluetooth terminal sending a web page with form to a handheld device;

user filling web page form with at least mobile number of the handheld device;

web page form request being sent to said central server as an SMS;

said central server recognizing the request and delivering a WAP push message comprising wireless access point information; and

wireless access point being provisioned on said handheld device

9. A method to facilitate user interaction to provide context sensitive content in a context generation system comprising at least a plurality of handheld devices with Bluetooth service activated, a plurality of Bluetooth terminals providing Bluetooth connectivity, a WLAN terminal and a central server, the method comprising:

a Bluetooth terminal and said central server performing Over-The-Air (OTA) provisioning of wireless access point on a handheld device;

said Bluetooth terminal delivering a web page through Bluetooth to said handheld device, where said handheld device is in the area of coverage of said Bluetooth terminal and where said web page coded in such a way that clicking on links in said page direct request to a local WLAN terminal;

users clicking on said web page to request for content of their interest;

said WLAN terminal decoding and redirecting request to a content source;

said WLAN terminal receiving requested content page from said content source;

said WLAN terminal adding context sensitive information to said received content page; and

said WLAN terminal providing content page to said user.

10. The method as in claim 9, where said content source is a valid source on the Internet.

11. The method as in claim 9, where said context sensitive information is a context sensitive advertisement embedded in said content page sent to a handheld device.

12. The method as in claim 9, where context is built based on at least user requests, user interactions, user location, and user profile information.

13. The method as in claim 9, where OTA provisioning of wireless access point on a handheld device further comprises of:

a Bluetooth terminal sending a web page with form to a handheld device;

user filling web page form with at least mobile number of the handheld device;

web page form request being sent to said central server as an SMS;

said central server recognizing the request and delivering a WAP push message comprising wireless access point information; and

wireless access point being provisioned on said handheld device.

14. A system, said system facilitating user interaction to provide context sensitive content in a context generation system comprising at least a plurality of handheld devices with Bluetooth service activated, a plurality of Bluetooth terminals providing Bluetooth connectivity, a WLAN terminal and a central server, the system performing steps of:

a Bluetooth terminal and said central server performing Over-The-Air (OTA) provisioning of wireless access point on a handheld device;

said Bluetooth terminal delivering a web page through Bluetooth to said handheld device, where said handheld device is in the area of coverage of said Bluetooth terminal and where said web page coded in such a way that clicking on links in said page direct request to a local WLAN terminal;

user clicking on said web page to request for content of their interest;

said WLAN terminal decoding and redirecting request to a content source;

said WLAN terminal receiving requested content page from said content source;

said WLAN terminal adding context sensitive information to said received content page; and

said WLAN terminal providing content page to said user.

15. The system as in claim 14, where OTA provisioning of wireless access point on a handheld device further comprises of said system performing steps of:

a Bluetooth terminal sending a web page with form to a handheld device;

user filling web page form with at least mobile number of the handheld device;

web page form request being sent to said central server as an SMS;

said central server recognizing the request and delivering a WAP push message comprising wireless access point information; and

wireless access point being provisioned on said handheld device.

16. A computer program product, embodied in a computer readable medium comprising program code to execute a method of generating user contexts, to enable context sensitive advertising, by encouraging users of a system to participate through different end points of the system and using information of user actions, profile and location to generate context, the method comprising the steps of:

storing information about users and their profiles at a central server;

registering information of the actions, in which users engage at different end points of the system, and the location of the actions at a central server;

categorizing actions in to pre-defined business events;

generating contexts of users by combining their profile information with the information on business events;

choosing appropriate contexts by filtering the generated contexts based on statistical analysis of previous history of such actions by users.

17. The computer program product as in claim 16, further comprising instructions wherein location of the user is tracked through the end points users engage with.

18. The computer program product as in claim 16, further comprising instructions wherein location of the user is tracked by locating the mobile phone of users while users perform their actions.

19. The computer program product as in claim 16, further comprising instructions wherein the step of generating and filtering a context includes an algorithm for building weighted average table to determine optimal promotion comprising the steps of:

a) collecting business event information;

b) identifying user behavior for a set of same endpoint interactions;

c) identifying user behavior with similar endpoints;

d) identifying summary of interactions of other users with similar profiles for a particular endpoint; and

e) preparing a weighted average of responses of users in different scenarios in a table to identify effectiveness of promotions for a given set of profiles, location, and business events.

20. The computer program product as in claim 16, further comprising instructions wherein initial user profile is generated upon user registration.

21. The computer program product as in claim 16, further comprising instructions wherein the user profile and the user context are updated by tracking user actions to accommodate the most recent behavior in to the context.

22. A method of simplifying user interactions through Bluetooth, the method comprising steps of:

providing at least one central server, for providing Bluetooth connectivity to plurality of handheld devices;

providing at least one Bluetooth terminal, for interfacing between said central server and said plurality of handheld devices;

providing at least one WLAN terminal, for providing content to users of said plurality of handheld devices;

where

said Bluetooth terminal and said central server performing Over-The-Air (OTA) provisioning of wireless access point on a handheld device;

said Bluetooth terminal delivering a web page through Bluetooth to said handheld device, where said handheld device is in the area of coverage of said Bluetooth terminal and where said web page coded in such a way that clicking on links in said page direct request to said WLAN terminal;

users clicking on said web page to request for content of their interest;

said WLAN terminal decoding and redirecting request to a content source;

said WLAN terminal receiving requested content page from said content source;

said WLAN terminal adding context sensitive information to said received content page;

said WLAN terminal encoding received content page such that links are directed to said WLAN terminal; and

said WLAN terminal providing content page to said user.

23. The method as in claim 22, where said content source is a valid URL on the Internet.

24. The method as in claim 22, where said content source is a local content server.

25. The method as in claim 22, where said context sensitive information is a context sensitive advertisement embedded in said content page sent to a handheld device;

26. The method as in claim 22, where context is built based on at least user requests, user interactions, user location, and user profile information.

27. The method as in claim 22, where OTA provisioning of wireless access point on a handheld device further comprises of:

a Bluetooth terminal sending a web page with form to a handheld device;

user filling web page form with at least mobile number of the handheld device;

web page form request being sent to said central server as an SMS;

said central server recognizing the request and delivering a WAP push message comprising wireless access point information; and

wireless access point being provisioned on said handheld device.