VIDEO ADVERTISEMENT PRICING
First Claim
Patent Images
1. A computer-implemented method, comprising:
- receiving a query including one or more keywords;
identifying a content item relevant to the one or more keywords, wherein the content item is associated with a video;
generating display data for displaying the content item;
generating video selection data for displaying a video element proximate to the content item;
providing the display data and the video selection data to a device; and
updating an account of a sponsor associated with the content item an amount in response to receiving data indicating an interaction with the content item or the video element.
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Abstract
A query including one or more keywords is received from a client device, and an advertisement relevant to the one or more keywords is identified, wherein the advertisement is associated with a video. Display data for displaying the advertisement at the client device is generated. Video selection data for displaying a video element proximate to the advertisement at the client device is also generated. The display data and the video selection data are provided to the client device, and an account of an advertiser associated with the advertisement is updated an amount in response to receiving data indicating a selection of the advertisement or the video element.
43 Citations
25 Claims
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1. A computer-implemented method, comprising:
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receiving a query including one or more keywords; identifying a content item relevant to the one or more keywords, wherein the content item is associated with a video; generating display data for displaying the content item; generating video selection data for displaying a video element proximate to the content item; providing the display data and the video selection data to a device; and updating an account of a sponsor associated with the content item an amount in response to receiving data indicating an interaction with the content item or the video element. - View Dependent Claims (2, 3, 4, 5, 6, 11, 12, 13, 14)
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7. A method, comprising:
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receiving an advertisement from an advertiser, wherein the advertisement is associated with a video and a landing page; associating a cost-per-click with the landing page and a cost-per-view with the video; providing the advertisement, a link to the landing page, and a video element related to the video to the client device; receiving an indication of a selection of the video or the link; and updating an account of an advertiser associated with the advertisement at least one of the cost-per-click or the cost-per-view based on the indication received. - View Dependent Claims (8, 9, 10)
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15. A system, comprising:
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a data store configured to store an advertisement and a video associated with the advertisement; and an advertisement engine comprising instructions executable by a processing system and stored in a computer readable medium, wherein execution of the instructions causes the processing system to perform the operations of; receive a query including one or more keywords; identify a content item relevant to the one or more keywords, wherein the content item is associated with a video; generate display data for displaying the content item; generate video selection data for displaying a video element proximate to the content item; provide the display data and the video selection data to a device; and update an account of a sponsor associated with the content item an amount in response to receiving data indicating an interaction with the content item or the video element. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A system, comprising:
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a data store configured to store an advertisement and a video associated with the advertisement; and an advertisement engine comprising instructions executable by a processing system and stored in a computer readable medium, wherein execution of the instructions causes the processing system to perform the operations of; receive an advertisement from an advertiser, wherein the advertisement is associated with a video and a landing page; associate a cost-per-click with the landing page and a cost-per-view with the video; provide the advertisement, a link to the landing page, and a video element related to the video to the client device; receive an indication of a selection of the video or the link; and update an account of an advertiser associated with the advertisement at least one of the cost-per-click or the cost-per-view based on the indication received. - View Dependent Claims (22, 23, 24)
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25. A system, comprising:
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means for receiving from a client device a query including one or more keywords; means for identifying an advertisement relevant to the one or more keywords, wherein the advertisement is associated with a video; means for generating display data for displaying the advertisement at the client device; means for generating video selection data for displaying a video element proximate to the advertisement at the client device; means for providing the display data and the video selection data to the client device; and means for updating an account of an advertiser associated with the advertisement an amount in response to receiving data indicating a selection of the advertisement or the video element.
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Specification