ZOOMABLE ADVERTISEMENTS WITH TARGETED CONTENT
First Claim
1. A method of rendering an advertisement having at least two zoom states and targeting a user represented by at least one user criterion, the method comprising:
- rendering the advertisement at a first zoom state; and
upon transitioning to a second zoom state, rendering the advertisement at the second zoom state with targeted content based on the at least one user criterion representing the user.
2 Assignments
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Accused Products
Abstract
Advertisements may be displayed on electronic devices within a variety of contexts, such as websites and applications, but the amount of information that may be conveyed by small advertisements in a portion of the screen may be limited. One technique for displaying information in a limited space involves a zoomable advertisement, wherein the advertisement displayed in a first zoom state is supplemented with additional information upon transitioning to a second zoom state (e.g., zooming in to visualize small content, and zooming out to visualize content that was out of bounds in the first zoom state.) Moreover, the content visible at the second zoom state may present advertising content targeted with respect to the user and based on one or more user criteria. The system may notify an advertisement tracking server of various events, e.g., upon rendering the targeted content on behalf of the user.
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Citations
20 Claims
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1. A method of rendering an advertisement having at least two zoom states and targeting a user represented by at least one user criterion, the method comprising:
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rendering the advertisement at a first zoom state; and upon transitioning to a second zoom state, rendering the advertisement at the second zoom state with targeted content based on the at least one user criterion representing the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-readable medium comprising processor-executable instructions configured to perform a method of rendering an advertisement targeted to a user and having at least two zoom states, the method comprising:
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rendering the advertisement at a first zoom state; and upon transitioning to a second zoom state, rendering the advertisement at the second zoom state with targeted content based on at least one user criterion relating to the user.
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14. A system for rendering an advertisement having at least two zoom states and targeting a user represented by at least one user criterion, the system comprising:
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an advertisement memory configured to store the advertisement and the targeted content; a user criteria memory configured to store the at least one user criterion; an advertisement zoom state indicator memory configured to store an advertisement zoom state indicator; and a targeted advertisement rendering component configured to render the advertisement at the advertisement zoom state indicated by the advertisement zoom state memory, and upon transitioning to a second zoom state, to render within the second zoom state the targeted content targeting the at least one user criterion. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification