HIGH-PRECISION CUSTOMER-BASED TARGETING BY INDIVIDUAL USAGE STATISTICS
First Claim
1. A method of determining a limited quantity of promotional offers from a plurality of promotional offers for a customer comprising:
- providing, for each promotional offer included in a plurality of promotional offers, a measure of probability that a customer will accept the promotional offer;
associating with a customer record a limited quantity of promotional offers from the plurality of promotional offers based upon the measure of probability provided for each promotional offer included in the plurality of promotional offers;
determining that a redundancy exists between a first promotional offer and a second promotional offer, wherein each of the first and second promotional offers are included in the limited quantity of promotional offers; and
replacing at least one of the first and second promotional offers in the limited quantity of promotional offers with a third promotional offer selected from the plurality of promotional offers.
5 Assignments
0 Petitions
Accused Products
Abstract
A system for distributing limited numbers of promotional offers targeted to individual customers based on the customers'"'"' individual probabilities of accepting the offers is disclosed. Each customer can receive a limited number of offers estimated to be most likely to be acceptable by the customer. Customer-Based targeting analyzes each customer'"'"'s past purchasing behavior relative to a master list of promotional offers made available to all customers and selects a number of promotional offers most likely to be preferred by each customer. Various techniques, such as empirical Bayes techniques and sparse data handling techniques, are disclosed for providing an offer acceptance probability profile tailored for individual customers. Product groupings and market segments are taken into account. Various marketing strategies are incorporated into the system. An individual can override a system computation and manually set the relative offer acceptance probabilities for an individual user or class of users using a graphical technique.
-
Citations
20 Claims
-
1. A method of determining a limited quantity of promotional offers from a plurality of promotional offers for a customer comprising:
-
providing, for each promotional offer included in a plurality of promotional offers, a measure of probability that a customer will accept the promotional offer; associating with a customer record a limited quantity of promotional offers from the plurality of promotional offers based upon the measure of probability provided for each promotional offer included in the plurality of promotional offers; determining that a redundancy exists between a first promotional offer and a second promotional offer, wherein each of the first and second promotional offers are included in the limited quantity of promotional offers; and replacing at least one of the first and second promotional offers in the limited quantity of promotional offers with a third promotional offer selected from the plurality of promotional offers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A method of determining a limited quantity of promotional offers from a plurality of promotional offers for a customer comprising:
-
obtaining a plurality of promotional offers, wherein the plurality of promotional offers includes promotional offers from a group of entities; associating with a customer record a limited quantity of promotional offers from the plurality of promotional offers; determining that a redundancy exists between a first promotional offer and a second promotional offer, wherein each of the first and second promotional offers are included in the limited quantity of promotional offers; and replacing at least one of the first and second promotional offers in the limited quantity of promotional offers with a third promotional offer selected from the plurality of promotional offers. - View Dependent Claims (11, 12, 13, 14, 15, 16)
-
-
17. A method of determining a set of promotional offers from a plurality of promotional offers for a customer comprising:
-
selecting a customer record from a plurality of customer records, wherein the customer record is associated with one or more entities by an identifier; associating with the customer record a set of promotional offers from a plurality of promotional offers, wherein a promotional offer is included in the set based upon a measure of probability that the customer will accept the promotional offer; determining that a redundancy exists between a first promotional offer and a second promotional offer, wherein each of the first and second promotional offers are included in the set of promotional offers; and replacing at least one of the first and second promotional offers in the set of promotional offers with a third promotional offer selected from the plurality of promotional offers. - View Dependent Claims (18, 19, 20)
-
Specification