ADVERTISEMENT PRESENTATION AND TRACKING IN A TELEVISION APPARATUS

• US 20090178079A1
• Filed: 01/06/2009
• Published: 07/09/2009
• Est. Priority Date: 04/30/1999
• Status: Abandoned Application

• Current Assignee: InterDigital Madison Patent Holdings (InterDigital, Inc.)
• Original Assignee: Thomson Licensing (Vantiva SA)
• Inventors: Teskey, John Frederick, Logan, Robert Joseph, Morrison, Hugh Boyd, Allen, Jill Suzanne, Derrenberger, Mike Arthur, Hamilton, Thomas Herman, Rhoads, Steven Charles, Willcox, Michael Eugene
• Application Number:
  US12/349,503
• Publication Number:
  US 20090178079A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4821 using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

A system and a method is disclosed which allows both advertisement and program information to be shown on a channel banner, while user changes channel. In another embodiment, an “advertisement channel” is inserted into an active channel list (e.g., scan list), so that when a user is changing channel, a selected ad will be displayed. In yet another embodiment, a method for tracking and collating advertisement display activity in a video system supporting composite display of image data associated with different multimedia functions and advertisements is disclosed.

Claims

1. A method for tracking advertisements in an apparatus comprising the steps of:

generating a signal that is capable of being displayed as an electronic program guide, wherein said electronic program guide contains at least one advertisement; and

in response to a selection, by a user, of said advertisement, information is transmitted to a server indicating the source of said advertisement, as such an advertisement can originate at least two sources.