SYSTEM AND METHOD FOR AFFINITY MARKETING TO MOBILE DEVICES

• US 20090178084A1
• Filed: 01/04/2008
• Published: 07/09/2009
• Est. Priority Date: 01/04/2008
• Status: Abandoned Application

• Current Assignee: Visteon Global Technologies Incorporated (Visteon Corporation)
• Original Assignee: Visteon Global Technologies Incorporated (Visteon Corporation)
• Inventors: Whikehart, J. William
• Application Number:
  US11/969,585
• Publication Number:
  US 20090178084A1
• Time in Patent Office: Days
• US Class Current: 725/62
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/45452 applied to an object-based stream, e.g. MPEG-4 streams
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and system for providing selected content displays to users of mobile electronic devices and more specifically to a method and system for broadcasters to provide a marketing portal presented in the form of displayed customized broadcaster content.

Claims

1. A system for receiving specialized graphical broadcaster content from a broadcaster, said system comprising a mobile device having a display screen and a display controller providing a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts and wherein said display controller receives the graphical broadcaster content without interaction from said mobile device to the broadcaster.

2. The system of claim 1 wherein said mobile device includes embedded display rules and wherein said display controller combines said display rules with said broadcaster content to provide a video signal to said display screen.

3. The system of claim 2 wherein said display controller gives preference to said display rules.

4. The system of claim 2 wherein said mobile device also receives user inputs and preferences and wherein said display controller gives preference to said user inputs over said broadcaster content.

5. The system of claim 1 wherein said broadcaster content includes graphical objects selected from the group consisting of advertisements, animations, album art, station graphics, and affinity marketing graphics.

6. The system of claim 5 wherein said display controller outputs said graphical objects to at least one customizable box on said display screen.

7. The system of claim 1 wherein said display controller receives and outputs to said display at least the current signal source.

8. The system of claim 7 wherein said current signal source is a selected from AM, FM and Satellite radio sources and wherein said display controller outputs the current frequency or channel to said display.

9. The system of claim 1 wherein said broadcaster content includes downloadable MP3 files.

10. A system for receiving specialized graphical broadcaster content from a broadcaster, said system comprising a mobile device having a display screen and a display controller providing a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts and wherein said display controller receives the graphical broadcaster content without interaction from said mobile device to the broadcaster and wherein said display controller uses embedded display rules to display said broadcaster content within the capabilities of said display.

11. The system of claim 10 wherein said broadcaster content includes presentation rules.

12. The system of claim 11 wherein said presentation rules includes desired locations on said display for advertising, song information and graphical objects.

13. The system of claim 12 wherein said presentation rules include desired location of the visual content on the display screen.

14. The system of claim 13 wherein said presentation rule is the location of each object on said display screen.

15. The system of claim 11 wherein said display controller combines said presentation rules with said display rules to provide a graphical output to said display.

16. The system of claim 11 wherein said display controller combines said presentation rules with display rules and device status to provide a graphical output to said display.