System And Method For Serving Advertisements According To Network Traffic
First Claim
1. A method for serving an advertisement, comprising:
- receiving a threshold network traffic level of a first web page;
obtaining an actual network traffic level to the first web page;
comparing the threshold network traffic level of the first web page and the actual network traffic level to the first web page; and
displaying an advertiser'"'"'s advertisement on the web page when the actual network traffic level exceeds the threshold network traffic level.
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Accused Products
Abstract
A system and method may allow an advertiser to sign a conditional contract with an advertising network so that the advertiser'"'"'s advertisement may be displayed on a web page only when the network traffic thereto exceeds a threshold level. The system may have a network traffic monitoring server which may obtain information about actual network traffic level to the web page, compare the actual network traffic level to the web page with the threshold level, and output an enabling signal when the actual network traffic level exceeds the threshold level. An advertising network server may store the contract between the advertiser and the advertising network, send the threshold level to the network traffic monitoring server, and be configured to display the advertiser'"'"'s advertisement on the web page only when it receives the enabling signal from the network traffic monitoring server.
17 Citations
25 Claims
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1. A method for serving an advertisement, comprising:
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receiving a threshold network traffic level of a first web page; obtaining an actual network traffic level to the first web page; comparing the threshold network traffic level of the first web page and the actual network traffic level to the first web page; and displaying an advertiser'"'"'s advertisement on the web page when the actual network traffic level exceeds the threshold network traffic level. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for serving an advertisement, comprising:
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an advertising server configured according to a contract between an advertiser and an advertising network; and a network traffic monitoring server for receiving from the advertising server a threshold network traffic level of a web page, monitoring actual network traffic to the web page, and outputting an enabling signal to the advertising server when the actual network traffic exceeds the threshold level, so that the advertising server can have the advertiser'"'"'s advertisement displayed on the web page. - View Dependent Claims (19, 20)
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21. A network traffic monitoring server, comprising:
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a memory for storing a threshold network traffic level of a first web page; a network traffic monitor for obtaining actual network traffic level to the first web page; and a comparator for comparing the actual network traffic level to the first web page and the threshold network traffic level of the first web page, and outputting an enabling signal when the actual network traffic level exceeds the threshold level, so as to enable an advertisement to be displayed on the first web page. - View Dependent Claims (22, 23, 24, 25)
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Specification