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SELF-SERVE DIRECT-TO-CONSUMER MAIL MARKETING SERVICE

  • US 20090182615A1
  • Filed: 01/14/2008
  • Published: 07/16/2009
  • Est. Priority Date: 01/14/2008
  • Status: Abandoned Application
First Claim
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1. A method for providing a self-serve direct-to-consumer mail marketing service, the method comprising:

  • providing a first user interface for specifying information about a business on behalf of which a mailing is to be sent;

    receiving the information about the business via the first user interface;

    generating demographic data corresponding to one or more potential customers of the business, the demographic data being generated based upon the information about the business supplied via the first user interface;

    identifying the one or more potential customers of the business based upon the generated demographic data;

    providing a second user interface for specifying a layout and content for the mailing;

    receiving a layout and content for the mailing via the second user interface;

    providing a third user interface for defining a schedule for sending the mailing; and

    sending the mailing to the one or more potential customers of the business based upon the schedule, the mailing comprising the layout and content defined utilizing the second user interface.

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