SELF-SERVE DIRECT-TO-CONSUMER MAIL MARKETING SERVICE
First Claim
Patent Images
1. A method for providing a self-serve direct-to-consumer mail marketing service, the method comprising:
- providing a first user interface for specifying information about a business on behalf of which a mailing is to be sent;
receiving the information about the business via the first user interface;
generating demographic data corresponding to one or more potential customers of the business, the demographic data being generated based upon the information about the business supplied via the first user interface;
identifying the one or more potential customers of the business based upon the generated demographic data;
providing a second user interface for specifying a layout and content for the mailing;
receiving a layout and content for the mailing via the second user interface;
providing a third user interface for defining a schedule for sending the mailing; and
sending the mailing to the one or more potential customers of the business based upon the schedule, the mailing comprising the layout and content defined utilizing the second user interface.
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Accused Products
Abstract
Technologies are described herein for providing a self-serve direct-to-consumer mail marketing service. A unified mail marketing service is provided through which a user can generate a postal or e-mail mailing without the need to consult multiple independent service providers. The mail marketing service provides a single point of contact for creating demographics, identifying potential customers that satisfy the demographics, creating the mailing, creating and monitoring points of contact to measure the success of the mailing, and for printing and sending the mailing.
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Citations
20 Claims
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1. A method for providing a self-serve direct-to-consumer mail marketing service, the method comprising:
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providing a first user interface for specifying information about a business on behalf of which a mailing is to be sent; receiving the information about the business via the first user interface; generating demographic data corresponding to one or more potential customers of the business, the demographic data being generated based upon the information about the business supplied via the first user interface; identifying the one or more potential customers of the business based upon the generated demographic data; providing a second user interface for specifying a layout and content for the mailing; receiving a layout and content for the mailing via the second user interface; providing a third user interface for defining a schedule for sending the mailing; and sending the mailing to the one or more potential customers of the business based upon the schedule, the mailing comprising the layout and content defined utilizing the second user interface. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:
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receive input defining information about a business on behalf of which a mailing is to be sent; generate demographic data corresponding to a group of potential customers of the business based upon the received information about the business; identify one or more potential customers of the business based upon the generated demographic data; receive input defining a layout and content for the mailing; receive input defining a schedule for sending the mailing; and
tosend the mailing to the one or more potential customers of the business based upon the schedule, the mailing comprising the layout and content. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A method for providing a self-serve direct-to-consumer mail marketing service, the method comprising:
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receiving a request to generate a mailing; in response to receiving the request, providing a unified World Wide Web (Web) site operative to receive input defining information about a business on behalf of which the mailing is to be sent, to generate demographic data corresponding to a group of potential customers of the business based upon the received information about the business, to identify one or more potential customers of the business based upon the generated demographic data, to receive input defining a layout and content for the mailing, to receive input defining a unique point of contact associated with the mailing, to receive input defining a schedule for sending the mailing, to send the mailing to the one or more potential customers of the business based upon the schedule, and to monitor the point of contact to determine a number of responses to the mailing. - View Dependent Claims (19, 20)
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Specification