ELECTRONIC ADVERTISING USING DISTRIBUTED DEMOGRAPHICS
First Claim
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1. A method comprising:
- receiving a request for content, an electronic advertisement associated with the content;
determining a status of a device that transmitted the request for the content; and
including data corresponding to the status in the request for the content,wherein the electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.
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Abstract
In one embodiment, a request for content is received. An electronic advertisement is associated with the content. A status of a device that transmitted the request for the content is determined. Data corresponding to the status is included in the request for the content. The electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.
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Citations
21 Claims
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1. A method comprising:
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receiving a request for content, an electronic advertisement associated with the content; determining a status of a device that transmitted the request for the content; and including data corresponding to the status in the request for the content, wherein the electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An apparatus comprising:
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a device operable to monitor data communication between a user device and a server, wherein the device is further operable to receive a request and determine a status of the user device that transmitted the request, wherein the device is further operable to include data corresponding to the status in the request, and wherein an electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data. - View Dependent Claims (15, 16, 17, 18)
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19. An apparatus comprising:
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a device operable to provide advertising content to a wireless device, wherein the device is further operable to provide an electronic advertisement based on a status of the wireless device, the electronic advertisement provided in response to a request. - View Dependent Claims (20)
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21. An apparatus comprising:
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means for receiving a request for content, an electronic advertisement associated with the content; means for determining a status of a user means that transmitted the request for the content; and means for including data corresponding to the status in the request for the content, wherein the electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.
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Specification