Remote Segmentation System and Method Applied To A Segmentation Data Mart
First Claim
1. A computerized segmentation system for use on a network, comprising:
- a data mart containing information;
a software module operatively configured to send a request to the data mart and receive a response from the data mart;
a remote segmentation engine operatively configured to segment information in the data mart based on the request; and
a dynamic user interface operatively configured to change access to the information determined from a user defined rule based on the data in the data mart.
1 Assignment
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Accused Products
Abstract
Remote segmentation applied to a segmentation data mart allows a marketer to create a personalized email campaign for a selected segment of customers. Segmentation data is collected from a plurality of third party sources, imported and cleansed. The marketer may query a data mart with a user-defined rule created with parameters selected from fields available in the data mart. The marketer submits the query and is presented with a count with which the marketer may determine if the segment will be cost effective for the marketing campaign. If the count is acceptable, the query is saved. Later, when the marketer creates the email message for a particular campaign, s/he assigns the segment to the campaign. When the campaign is released, the query extracts email addresses currently meeting the criteria of the query and uses the addresses for distributing the email.
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Citations
14 Claims
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1. A computerized segmentation system for use on a network, comprising:
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a data mart containing information; a software module operatively configured to send a request to the data mart and receive a response from the data mart; a remote segmentation engine operatively configured to segment information in the data mart based on the request; and a dynamic user interface operatively configured to change access to the information determined from a user defined rule based on the data in the data mart. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for segmenting data for e-mail marketing remotely on a network, comprising steps of:
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importing information into a data mart; sending a request to the data mart containing information; segmenting the information based upon the request; receiving a response with segmented information; and changing access to information in a dynamic user interface determined from a user defined rule. - View Dependent Claims (10, 11, 12, 13, 14)
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Specification