Electronic ad delivery system and method
First Claim
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1. A method of serving advertisements to a computing-device from a web-site comprising:
- receiving a request for content from the computing-device;
transmitting an initial advertisement to the computing-device;
transmitting the content to the computing-device, the content including an applet;
when executed by the computing-device, the applet causes the computing-device to;
determine whether the computing-device downloaded the initial advertisement; and
download an alternate advertisement when the computing-device has not downloaded the initial advertisement.
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Abstract
A system, method and computer readable medium configured to determine whether an initial electronic advertisement has been displayed, and to deliver an alternate advertisement when the initial electronic advertisement has not been displayed.
11 Citations
13 Claims
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1. A method of serving advertisements to a computing-device from a web-site comprising:
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receiving a request for content from the computing-device; transmitting an initial advertisement to the computing-device; transmitting the content to the computing-device, the content including an applet;
when executed by the computing-device, the applet causes the computing-device to;determine whether the computing-device downloaded the initial advertisement; and download an alternate advertisement when the computing-device has not downloaded the initial advertisement. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A server configured to deliver advertisements to a computing-device comprising:
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means for receiving a request for content from the computing-device; means for transmitting an initial advertisement to the computing-device; means for transmitting the content to the computing-device, the content including an applet;
when executed by the computing-device, the applet causes the computing-device to;determine whether the computing-device downloaded the initial advertisement; and download an alternate advertisement when the computing-device has not downloaded the initial advertisement. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method of serving advertisements to a computing-device from a web-site comprising:
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determining whether the computing-device downloaded an initial advertisement; and compelling the computing-device to download an alternate advertisement when the computing-device has not downloaded the initial advertisement.
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Specification