User and business communication and discovery platform

• US 20090183179A1
• Filed: 01/12/2009
• Published: 07/16/2009
• Est. Priority Date: 01/14/2008
• Status: Abandoned Application

• Current Assignee: Brilig (Dentsu Group, Inc.)
• Original Assignee: Brilig (Dentsu Group, Inc.)
• Inventors: Levin, Alexander, Kemna, Mark, Keith, Christopher
• Application Number:
  US12/319,793
• Publication Number:
  US 20090183179A1
• Time in Patent Office: Days
• US Class Current: 719/318
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A platform enables a business to learn about a user based on characteristics of the user and without knowing the identity of the user. The business specifies characteristics of users of interest to the business. When a platform user begins a session, a process representing the platform user interacts with the business'"'"'s specification so that the business obtains the characteristics of the user without knowing the identity of the user. If the user'"'"'s characteristics match the business'"'"'s specification, then the platform takes an action specified by the business, such as sending an offer or advertisement to the user.

Claims

1. A method of reacting to a user based on characteristics of the user and without knowing the identity of the user, comprising:

obtaining the characteristics of the user based on a session ID associated with the user and without knowing the identity of the user,

comparing the obtained characteristics with at least one characteristic specified in at least one activity rule, each activity rule specifying at least one action, and

when the obtained characteristics match the specified characteristics in an activity rule, performing the action specified in the activity rule.