System and method for qualifying a lead originating with an advertisement published on-line

• US 20090187459A1
• Filed: 04/20/2006
• Published: 07/23/2009
• Est. Priority Date: 04/20/2005
• Status: Active Grant

• Current Assignee: Contactatonce! LLC
• Original Assignee: Contactatonce! LLC
• Inventors: Bogartz, Scott David, Hayes, Marc Francis JR., Aslami, Ahmad John, Hanger, John Charles
• Granted Patent: US 8,386,320 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and method are provided for qualifying leads originating from an advertisement published online. The system is configured to track certain events relative to an advertisement. Tracked event data may be recorded to a database.

Claims

1. A system for qualifying sales leads originating from an online advertisement wherein said system comprises a communications response system configured to receive tracking data associated with a predetermined advertisement published online.

2. The system of claim 1 wherein said tracking data comprises data pertaining to a track-able event.

3. The system of claim 2 wherein said tracking data further comprises communication data related to a track-able event.

4. The system of claim 3 wherein said communications response system is further configured to record said tracking data to a database.

5. The system of claim 4 said communications response system is further configured to record said communication data to a database.

6. The system of claim 5 wherein said track-able event comprises a click thru of a presence indicator published in connection with a predetermined advertisement.

7. The system of claim 5 wherein said track-able event comprises a receipt of a consumer request for a 2-way communication session.

8. The system of claim 5 wherein said track-able event comprises a initiation of a two way communication session with a consumer.

9. The system of claim 5 wherein said track-able event comprises an alert sent to a merchant concerning a pending consumer request for two-way communication.

10. The system of claim 5 wherein said track-able event comprises a merchant acceptance of a consumer request for a two-way communication session.

11. The system of claim 5 wherein said track-able event comprises the addition of merchant to a two way communication session.

12. The system of claim 7 wherein said communication data comprises text exchanged between a merchant and a consumer during said 2-way communication session.

13. The system of claim 7 wherein said communication data comprises an audio recording of a conversation between a merchant and a consumer during said 2-way communication session.

14. The system of claim 7 wherein said communications response system is further configured to generate reports based upon said tracking data.

15. The system of claim 7 wherein said communications data comprises a video recording of a conversation between a merchant and a consumer during said 2-way communication session.

16. The system of claim 15 wherein said communications response system is further configured to issue initiate a request for information from a consumer.

17. The system of claim 15 wherein said communications response system is further configured to issue initiate a request for information from a consumer.

18. The system of claim 16 wherein said communications response system is further configured to receive consumer information from a consumer and record same to a database.

19. A method of qualifying sales lead originating from an advertisement published online, said method comprising the steps of:

a. receiving tracking data associated with a predetermined advertisement published online; and

b. recording said tracking data to a predetermined database.

20. The method of claim 19 further comprising the step of receiving communication data related to a track-able event.

21. The method of claim 19 further comprising the step of recording said communication data to said database.

22. The method of claim 19 further comprising the step of generating a report based upon said tracking data.

23. The method of claim 19 further comprising the step of publishing said report.

24. The method of claim 19 further comprising the step receiving consumer information from a consumer.

25. The method of claim 22 further comprising the step of publishing said report online in real time.