Universal Ad Creative

• US 20090187477A1
• Filed: 01/18/2008
• Published: 07/23/2009
• Est. Priority Date: 01/18/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Shen, Si, Abdoolcarim, Mohammed, Garb, Rachel, Bardin, Ariel H.
• Application Number:
  US12/016,606
• Publication Number:
  US 20090187477A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Methods for generating one or more advertisement creatives for multiple advertisement types. In one aspect, a method includes receiving a selection and data entered in an electronic form, the selection being for two or more different advertisement types, the entered data being of one or more data types, the data types including text, image, audio, or video, generating two or more advertisement creatives using the entered data, the two or more advertisement creatives being for the selected two or more different advertisement types, and presenting the two or more advertisement creatives.

Claims

1. A computer-implemented method, comprising:

receiving creative data and a creative type selection from a user device, the creative data being data that defines content of a first creative, the creative type selection defining a first media type for the first creative;

generating the first creative based on the creative data, the first creative being of the first media type;

providing the first creative to the user device; and

providing a recommendation for a second creative of a second media type based on the creative data.

2. The method of claim 1, wherein each of the first and second creative is for one of a local business advertisement, a mobile advertisement, a text advertisement, an image advertisement, an audio advertisement, or a video advertisement.

3. The method of claim 1, further comprising:

presenting an electronic form for receiving data.

4. The method of claim 3, wherein presenting the electronic form for receiving data further comprises presenting a sample advertisement.

5. The method of claim 4, wherein the electronic form includes one or more fields for receiving data, the one or more fields corresponding to sample data in the sample advertisement.

6. The method of claim 3, wherein presenting the electronic form for receiving data further comprises presenting one or more user interface elements for selection, the user interface elements operable for receiving user input.

7. The method of claim 6, further comprising:

receiving input selecting a user interface element, the user interface element associated with a media type; and

presenting a sample creative, the sample creative being of the media type associated with the selected user interface element.

8. The method of claim 1, wherein providing a recommendation for a second creative of a second media type is based on the creative data and additional data.

9. The method of claim 8, further comprising:

determining a user type of a first user entering data in the electronic form; and

selecting the additional data based on the user type of the first user, the additional data being associated with one or more other users, the one or more other users being of the user type of the first user.

10. The method of claim 8, wherein the creative data includes an identifier for a content source, and the additional data includes content from the content source.

11. The method of claim 10, wherein the identifier is one of a Uniform Resource Identifier, a Uniform Resource Locator, or an alias address.

14. The method of claim 1, further comprising:

receiving input to accept or reject the second creative.

25. The method of claim 1, wherein providing a recommendation for a second creative comprises:

determining whether the creative data includes data for providing a recommendation for a second creative of a second media type;

in response to determining that the creative data does not include the data necessary to provide the recommendation;

requesting additional data for providing the recommendation;

receiving the additional data; and

generating the recommendation based on the creative data and the additional data;

in response to determining that the creative data does include the data for providing the recommendation;

generating the recommendation based on the creative data; and

providing the recommendation to the user device.

26. The method of claim 25, wherein receiving the additional data comprises extracting the additional data from a historical data repository, the historical data repository including data that corresponds to the first creative.

27. The method of claim 25, wherein receiving the additional data comprises extracting the additional data from a network location associated with the first creative.

12. (canceled)

13. (canceled)

15. A method, comprising:

receiving input from an advertiser specifying a first advertisement having a first media type;

providing to the advertiser a first advertisement creative for the first media type; and

recommending to the advertiser a second advertisement creative for a second media type that differs from the first media type based on the input.

16. The method of claim 15, further comprising:

presenting an electronic form for receiving input from the advertiser.

17. The method of claim 15, wherein each of the first and second advertisement creatives is for one of a local business advertisement, a mobile advertisement, a text advertisement, an image advertisement, an audio advertisement, or a video advertisement.

18. The method of claim 15, wherein recommending to the advertiser a second advertisement creative for a second media type further comprises:

presenting a sample advertisement having the second media type.

19. The method of claim 15, further comprising:

receiving data from the advertiser for generating the first advertisement; and

generating the first and second advertisement creatives based on the entered data and additional data.

20. The method of claim 19, further comprising:

determining a user type of the advertiser; and

selecting the additional data based on the user type of the advertiser, the additional data being associated with one or more other advertisers of the same user type.

21. The method of claim 19, wherein the received data includes an identifier for a content source, and the additional data includes content from the content source.

22. The method of claim 21, wherein the identifier is one of a Uniform Resource Identifier, a Uniform Resource Locator, or an alias address.

23. The method of claim 15, further comprising:

receiving data from the advertiser for generating the first advertisement; and

determining the second media type based on one or more data types of the received data.

24. The method of claim 15, further comprising:

receiving input from the advertiser accepting, modifying, or rejecting at least one of the first and second advertisement creatives.