Method and apparatus for targeted content delivery based on real-time communication session analysis

• US 20090190505A1
• Filed: 01/30/2008
• Published: 07/30/2009
• Est. Priority Date: 01/30/2008
• Status: Abandoned Application

• Current Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Original Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Inventors: Gaudet, Rob, Lee, Denny, Gassewitz, Mike
• Application Number:
  US12/010,805
• Publication Number:
  US 20090190505A1
• Time in Patent Office: Days
• US Class Current: 370/259
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system and related method for targeted content delivery based on real time communication session analysis, including one or more of the following: a behavior analyzer that formulates a behavioral profile of a user of a terminal device that requests and receives a real time communication; a targeted content delivery infrastructure that establishes behavioral profile data regarding the user and delivers targeted content to the user; and a packet-based communication network in communication with the terminal device, the communication network comparing collected traffic flows to known real time communication protocols, identifying one or more matches between the collected traffic flows and the known real time communication protocols, resulting in one or more identified real time communication sessions, identifying signaling information flow and optionally a bearer channel of the one or more identified real time communication sessions, and extracting key information from the identified signaling information flow and optional bearer channel.

Claims

1. A system for targeted content delivery based on real time communication session analysis, comprising:

a behavior analyzer that formulates a behavioral profile of a user of a terminal device, the user of the terminal device requesting a real time communication session through the terminal device and receiving a requested real time communication at the terminal device;

a targeted content delivery infrastructure that establishes behavioral profile data regarding the user of the terminal device and delivers targeted content to the terminal device of the user; and

a packet-based communication network in communication with the terminal device, the packet-based communication network comparing collected traffic flows to known real time communication protocols, identifying one or more matches between the collected traffic flows and the known real time communication protocols, resulting in one or more identified real time communication sessions, identifying signaling information flow of the one or more identified real time communication sessions, and extracting key information from the identified signaling information flow.

2. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the behavior analyzer formulates the behavioral profile of the user based on the extracted key information.

3. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the packet-based communication network stores the extracted key information.

4. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the packet-based communication network includes a protocol signature identifier that compares the collected traffic flows to known real time communication protocols, identifies the one or more matches between the collected traffic flows and the known real time communication protocols, and identifies the signaling information flow and the bearer channel of the one or more identified real time communication sessions.

5. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the packet-based communication network includes a signaling information collector that extracts the key information.

6. The system for targeted content delivery based on real time communication session analysis, according to claim 5, wherein the signaling information collector includes storage that stores the extracted key information.

7. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the packet-based communication network includes a bearer channel collector with storage that stores the bearer channel of the one or more identified real time communication sessions.

8. The system for targeted content delivery based on real time communication session analysis, according to claim 1, further comprising a behavioral profile database that stores the behavior profile formulated by the behavior analyzer.

9. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the targeted content includes at least one advertisement.

10. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication includes an audio component.

11. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication includes a text component.

12. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication includes one or more still images.

13. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication includes digital content that is not video.

14. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication is packetized.

15. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication includes a video feed.

16. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the terminal device is a wireless communication device and the targeted content is delivered to the user of the terminal device via a wireless communications network.

17. The system for targeted content delivery based on real time communication session analysis, according to claim 16, wherein the terminal device is selected from the list consisting of a mobile telephone and a personal data assistant.

18. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the terminal device is a computer terminal and the targeted content is delivered to the user of the terminal device via the Internet.

19. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the targeted content is delivered to the user via Internet protocol based video.

20. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication is received at the terminal device from a real time communication session processor.

21. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the real time communication is received at the terminal device from another terminal device.

22. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the behavioral profile of the user includes at least one of a demographic data, a psychographic data, and a relevant interest of the user.

23. The system for targeted content delivery based on real time communication session analysis, according to claim 22, wherein the behavioral profile of the user includes an interest in a particular geographical location.

24. The system for targeted content delivery based on real time communication session analysis, according to claim 1, wherein the packet-based communication network further identifies a bearer channel and extracts key information from the identified bearer channel.

25. A method of delivering targeted content to a user based on real time communication session analysis, comprising:

collecting relevant user traffic;

comparing collected traffic flows to a set of known real time communication protocols;

determining that a match exists between collected traffic flows and one or more members of the set of known real time communication protocols, resulting in one or more identified real time communication sessions;

monitoring and analyzing the one or more identified real time communication sessions;

extracting key information from the one or more identified real time communication sessions;

formulating a user behavior profile based on the key information; and

delivering the targeted content to the user based on the user behavior profile.

26. The method of targeted content delivery based on real time communication session analysis, according to claim 25, further comprising storing the key information.

27. The method of targeted content delivery based on real time communication session analysis, according to claim 25, further comprising identifying a signaling information flow and a bearer channel of the one or more identified real time communication sessions.

28. The method of targeted content delivery based on real time communication session analysis, according to claim 27, further comprising storing the bearer channel.