CALL TO ACTION LOCKOUT SYSTEM AND METHOD
First Claim
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1. A method for Call To Action Lockout on a mobile device coupled to a data network, said method comprising:
- providing a media application configured to respond to a control point associated with media content;
providing media content which has at least one associated control point;
triggering at least one said control point while experiencing said media content; and
performing an appropriate Call To Action Script (CTAS) in response to the triggered said control point.
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Abstract
A Call-To-Action Lockout on a mobile device coupled to a data network is disclosed as a method and apparatus comprising providing a media application configured to respond to a control point associated with media content, providing media content which has at least one associated control point, triggering at least one control point while experiencing the media content; and performing an appropriate Call To Action Script (CTAS) in response to the triggered control point.
29 Citations
20 Claims
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1. A method for Call To Action Lockout on a mobile device coupled to a data network, said method comprising:
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providing a media application configured to respond to a control point associated with media content; providing media content which has at least one associated control point; triggering at least one said control point while experiencing said media content; and performing an appropriate Call To Action Script (CTAS) in response to the triggered said control point. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus for Call To Action Lockout on a mobile device coupled to a data network, said apparatus comprising:
a CTAL Application Server configured to provide media content having at least one associated control point;
said CTAL Application Server is coupleable to a data network for providing said media content.- View Dependent Claims (11, 12, 13, 14, 15)
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16. An apparatus for Call To Action Lockout on a mobile device coupled to a data network, said apparatus comprising:
a mobile device coupled to a data network, and configured to have a media application for experiencing media content;
said mobile device is configurable to trigger at least one control point and perform an appropriate Call To Action Script (CTAS) in response to the triggered said control point;
said mobile device is further configured to transmitting a response to a CTAL application server.- View Dependent Claims (17, 18, 19, 20)
Specification