Marketing Control Center

• US 20090192869A1
• Filed: 01/25/2008
• Published: 07/30/2009
• Est. Priority Date: 01/25/2008
• Status: Abandoned Application

• Current Assignee: 80/20 Solutions
• Original Assignee: 80/20 Solutions
• Inventors: Muroff, Andrew, Sincich, Shane, Lopes, Roland, Irvine, Steven R.
• Application Number:
  US12/020,201
• Publication Number:
  US 20090192869A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A computer system is configured to implement efficient marketing campaigns across a plurality of platforms to a plurality of consumers. The computer comprising memory and a processor for storing an executing instructions for implementing the marketing campaign. The memory includes a community manager, campaign manager, content management system and rules engine. The community manager is configured to allow a user to manage and dynamically segment the plurality consumers. The campaign manager is configured to allow the user to establish a plurality of marketing campaigns for targeting at least a predefined segment of the plurality of consumers, each of the marketing campaigns including a plurality of different tactics. The content management system is configured to allow the user to create, host and manage content in real-time for the marketing campaign. The rules engine is configured to implement one or both of different tactics or different campaigns in accordance a predefined set of rules, each rule defining a trigger event and corresponding rule criteria. The processor is further configured to implement the rules when the trigger event is detected and the rules criteria are met, thereby facilitating cross-platform integration.

Claims

1. A method for providing efficient marketing campaigns across a plurality of platforms to a community of a plurality of consumers, the community comprising a plurality of segments defined by applying predefined filters to the community;

the method comprising the steps of;

deploying marketing campaigns that target one or more segment of the community;

detecting triggers based on events, the events based on predefined event criteria; and

implementing cross-platform integration by deploying further marketing campaigns in accordance a predefined rule set, the rule set configured to deploy the further marketing campaigns in accordance with the detected trigger and predefined rules criteria.

2. The method of claim 1, further comprising the step of defining marketing goals and using the establishment of the goals as part of the predefined rules criteria.

3. A method of claim 1, further comprising providing the step of analyzing data from the marketing campaigns in real-time and presenting results of the analysis.

4. The method of claim 3, further comprising the step of dynamically modifying the deployed marketing campaigns in accordance with the analyzed data to improve performance thereof.

5. A computer system configured to implement efficient marketing campaigns across a plurality of platforms to a plurality of consumers, the computer comprising memory for storing:

a community manager configured to allow a user to manage and dynamically segment the plurality consumers;

a campaign manager configured to allow the user to establish a plurality of marketing campaigns for targeting at least a predefined segment of the plurality of consumers, each of the marketing campaigns including a plurality of different tactics;

a content management system configured to allow the user to create, host and manage content in real-time for the marketing campaign; and

a rules engine configured to implement one or both of different tactics or different campaigns in accordance a predefined set of rules, each rule defining a trigger event and corresponding rule criteria;

the computer further including a processor configured to execute the community manager, the campaign manager and the content manager, as well as to implement the rules when the trigger event is detected and the rules criteria are met, thereby facilitating cross-platform integration.

6. The computer system of claim 5, wherein the memory further comprises a reporting module configured to analyse data related to the tactics of the marketing campaigns in real time, and the processor is configured to execute the reporting module and present the results to the user.

7. The computer system of claim 5, wherein the tactics include one or more of contests, surveys, loyalty programs or instant win promotions.

8. The computer system of claim 5, wherein the campaigns include one or more of e-mail campaigns, short message service (SMS) campaigns, social networking campaigns, auctions, e-commerce campaigns, multimedia message service (MMS) campaigns, direct mail campaigns, call centre campaigns, interactive voice response (IVR) campaigns;

gaming campaigns or television campaigns.

9. The computer system of claim 5 further comprising an integration application program interface (API) for facilitating access to third party tactic modules configured to provide the user to access additional tactics.

10. The computer system of claim 5 further comprising an integration application program interface (API) for facilitating access to third party campaign modules configured to provide the user with access to additional campaigns.

11. The computer systems of claim 5 further comprising a client interface API configure to facilitate the development of different client interfaces to the computer system.

12. The computer system of claim 6, wherein the memory further comprises a brand engagement module configured to record activities performed by the consumers weighted in accordance priorities defined by the user.

13. The computer system of claim 12, therein the priority is customer referrals.

14. A client computer configured to access a server via a network, the server implementing efficient marketing campaigns across a plurality of platforms to a plurality of consumers the server comprising memory for storing:

a community manager configured to allow a user to manage and dynamically segment the plurality consumers;

a campaign manager configured to allow the user to establish a plurality of marketing campaigns for targeting at least a predefined segment of the plurality of consumers, each of the marketing campaigns including a plurality of different tactics;

a content management system configured to allow the user to create, host and manage content in real-time for the marketing campaign; and

a rules engine configured to implement one or both of different tactics or different campaigns in accordance a predefined set of rules, each rule defining a trigger event and corresponding rule criteria;

the server further including a processor configured to execute the community manager, the campaign manager and the content manager, as well as to implement the rules when the trigger event is detected and the rules criteria are met, thereby facilitating cross-platform integration;

the client computer configured to allow the user to access the server in order to create and manage marketing campaigns and to view information executing by the server on a screen local to the client computer.