SYSTEMS AND METHODS FOR TARGETED ADVERTISING
First Claim
1. A system for providing advertising media to consumers comprising:
- image capture means;
an image processing unit connected to the image capture means, in use, the image processing unit executing one or more pattern recognition algorithms on an image received from the image capture means to extract information from the image relating to consumers in the image, and compiling a list of attributes associated with an individual consumer based on the extracted information;
an advertising media database;
an advertising selection unit connected to the image processing unit and the advertising media database, in use the advertising selection unit selecting advertising media from the advertising media database based on the list of attributes; and
an advertising delivery unit connected to the advertising selection unit for delivering advertising media selected by the advertising selection unit.
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Accused Products
Abstract
A system and method for providing advertising media to consumers is described. The system comprising image capture means, an image processing unit connected to the image capture means. In use, the image processing unit executing one or more pattern recognition algorithms on an image received from the image capture means to extract information from the image relating to consumers in the image. The system compiling a list of attributes associated with an individual consumer based on the extracted information. The system including an advertising media database, an advertising selection unit connected to the image processing unit and the advertising media database. In use the advertising selection unit selecting advertising media from the advertising media database based on the list of attributes. The system also including an advertising delivery unit connected to the advertising selection unit for delivering advertising media selected by the advertising selection unit.
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Citations
30 Claims
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1. A system for providing advertising media to consumers comprising:
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image capture means; an image processing unit connected to the image capture means, in use, the image processing unit executing one or more pattern recognition algorithms on an image received from the image capture means to extract information from the image relating to consumers in the image, and compiling a list of attributes associated with an individual consumer based on the extracted information; an advertising media database; an advertising selection unit connected to the image processing unit and the advertising media database, in use the advertising selection unit selecting advertising media from the advertising media database based on the list of attributes; and an advertising delivery unit connected to the advertising selection unit for delivering advertising media selected by the advertising selection unit. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for providing targeted advertising to consumers comprising the steps of:
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capturing an image of one or more consumers; executing one or more pattern recognition algorithms on the image to extract information from the image relating to consumers in the image, and compiling a list of attributes associated with an individual consumer based on the extracted information; selecting advertising media from a store of advertising media files based on the list of attributes; and delivering advertising media to the consumers selected by the advertising selection unit. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28)
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29. A system for providing advertising media to consumers comprises:
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image capture means; an image processing unit connected to the image capture means, in use, the image processing executing one or more pattern recognition algorithms on an image received from the image capture means to extract information from the image relating to non-physiological attributes of the consumers in the image; an advertising media database; an advertising selection unit connected to the image processing unit and the advertising media database, in use, the advertising selection unit selecting advertising media from the advertising media database based on the extracted information; and an advertising delivery unit connected to the advertising selection unit for delivering advertising media selected by the advertising selection unit.
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30-31. -31. (canceled)
Specification