Method of Providing Leads From a Trustworthy
First Claim
1. A method of providing a set of leads from a trustworthy source, the method comprising:
- providing a lead database storing a first plurality of leads from a lead source, each lead comprising a closing value and an attribute having an attribute value and attribute metadata;
deriving a set of a value drivers for a lead purchaser as a function of the closing values, attributes, and attribute metadata where each value driver comprises at least one attribute, the attribute value of the one attribute, and attribute metadata of the one attribute;
assigning automatically a trust score to the lead source for each of at least some of the of value drivers; and
providing a purchasing interface configured to offer a second plurality of leads sourced from the lead source to the lead purchaser according the trust scores.
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Accused Products
Abstract
Methods of providing leads are presented. A lead database storing leads is made available, possibly via a lead mining service, where leads comprise closing values and attributes that have attributes values or attribute metadata describing the attributes. Lead purchasers can modify the closing values or attributes of the leads as they work the leads. An analytics engine can derive one or more value drivers for a lead purchaser based on a multi-varitate analysis of the closing values and attributes of the leads. Sources of leads can be assigned trust scores that indicate a measure of confidence that the source can provide leads according to the purchaser'"'"'s value drivers.
21 Citations
14 Claims
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1. A method of providing a set of leads from a trustworthy source, the method comprising:
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providing a lead database storing a first plurality of leads from a lead source, each lead comprising a closing value and an attribute having an attribute value and attribute metadata; deriving a set of a value drivers for a lead purchaser as a function of the closing values, attributes, and attribute metadata where each value driver comprises at least one attribute, the attribute value of the one attribute, and attribute metadata of the one attribute; assigning automatically a trust score to the lead source for each of at least some of the of value drivers; and providing a purchasing interface configured to offer a second plurality of leads sourced from the lead source to the lead purchaser according the trust scores. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification