Targeted Ads Based On User Purchases

• US 20090192888A1
• Filed: 01/25/2008
• Published: 07/30/2009
• Est. Priority Date: 01/25/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ramaswami, Prem, Barton, Chris
• Granted Patent: US 8,554,629 B2
• Time in Patent Office: Days
• US Class Current: 705/14.34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase

Abstract

The present invention relates to systems and methods for providing advertisements on websites. In an embodiment, a method for providing an advertisement on a website includes obtaining purchase information submitted by a user making a purchase on the website, determining at least one advertisement for a product or service related to the purchase but of a different type than the purchase, and displaying the at least one advertisement on the website when the purchase is completed. In another embodiment, a system for providing an advertisement on a website includes a purchase server, an advertisement source, an analyzer, and an advertisement server.

Claims

1. A computer-implemented method for providing advertising on a website, comprising:

obtaining purchase information submitted by a user making a purchase on the website;

using the purchase information, determining at least one advertisement for a product or service related to the purchase and having a different type than the purchase; and

displaying the at least one advertisement on the website when the purchase is completed.

2. The computer-implemented method of claim 1, wherein the at least one advertisement is at least one of a text advertisement, an image advertisement, a video advertisement, an audio advertisement, a multimedia advertisement, or an interactive advertisement.

3. The computer-implemented method of claim 1, wherein the type of the product or service in the at least one advertisement is related to but not directly categorized with the type of the purchase.

4. The computer-implemented method of claim 3, wherein the product or service in the at least one advertisement is a good and the purchase is a service.

5. The computer-implemented method of claim 3, wherein the product or service in the at least one advertisement is a service and the purchase is a good.

6. The method of claim 3, wherein categorization of the type of purchase is performed after the user submits the purchase information and before the at least one advertisement is displayed, and wherein the categorization is used for determining the at least one advertisement.

7. The computer-implemented method of claim 1, wherein the displaying the at least one advertisement occurs immediately after the user submits the purchase information but before the user leaves a purchase completion webpage.

8. The computer-implemented method of claim 1, wherein the determining the at least one advertisement comprises comparing the purchase information to previous purchases made at the website or at third-party websites.

9. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to follow-on-purchase keyword purchases.

10. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to keyword-advertisement relationship information.

11. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to aggregated information from purchase or checkout histories.

12. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to website search information.

13. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to at least one personalized search history.

14. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to index word proximity information for at least one website.

15. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to retailer advertisement bidding information.

16. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to product search clustering information.

17. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to content of a landing or confirmation page during checkout.

18. The computer-implemented method of claim 1, wherein the determining the at least one advertisement further comprises comparing the purchase information to keyword information provided by a third party.

19. The computer-implemented method of claim 1, wherein the purchase and a second purchase resulting from the displayed advertisement are tied together for convenience in at least one of shipping and payment.

20. A system for providing advertising on a website, comprising:

a purchase server that obtains purchase information submitted by a user making a purchase on the website;

an advertisement source;

an analyzer that determines at least one advertisement for a product or service based upon the purchase information, wherein the product or service is related to the purchase but is of a different type than the purchase; and

an advertisement server that serves the at least one advertisement from the advertisement source for display on the website when the purchase is completed.

21. The system of claim 20, wherein the type of the product or service in the at least one advertisement is related to but not directly categorized with the type of the purchase.

22. The system of claim 20, further comprising a purchase and comparative information database configured to store at least one of purchase or comparative information obtained from at least one of the purchase server or a feed.

23. The system of claim 22, wherein the analyzer is configured to receive at least one of purchase information, comparative information, or advertisement information from a third party.

24. The system of claim 20, wherein the website comprises a second website that is connected to the website and used for checkout, and the at least one advertisement is displayed on the second website.

25. The system of claim 20, wherein the displaying the at least one advertisement occurs immediately after the user submits the purchase information but before the user leaves a purchase completion webpage.