METHOD AND SYSTEM FOR TARGETED ADVERTISING BASED ON TOPICAL MEMES
First Claim
1. A method for targeting advertisement, comprising steps of:
- (a) selecting a meme;
(b) identifying web pages containing the selected meme;
(c) selecting an advertising network servicing a number of content sources hosting said web pages;
(d) selecting an advertisement assigned to the selected meme;
(e) delivering said selected advertisement to said number of said content sources through said advertising network; and
(g) inserting the selected advertisement into the web pages.
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Abstract
A targeted advertising system and method based on memes contained in content sources are disclosed. Content matching keywords-defining topics are identified from content sources and are further processed to extract the memes. Ad networks servicing the content are also identified and their reach for each meme determined. The system and method extract also viral dynamics of the content associated to a meme and use the aggregation of the viral dynamics as a measure of engagement level for the meme. The system and method allow a Marketer to select a meme based on the engagement level and to run an ad campaign against the meme. The advertisements are delivered through an Ad network and inserted at the meme page level when the content hosting the meme is accessed, the Ad network being selected based on its reach.
118 Citations
21 Claims
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1. A method for targeting advertisement, comprising steps of:
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(a) selecting a meme; (b) identifying web pages containing the selected meme; (c) selecting an advertising network servicing a number of content sources hosting said web pages; (d) selecting an advertisement assigned to the selected meme; (e) delivering said selected advertisement to said number of said content sources through said advertising network; and (g) inserting the selected advertisement into the web pages. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 21)
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9. A method of targeting advertisement, comprising:
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(a) selecting a topic; (b) retrieving content matching the selected topic; (c) extracting a meme from the matching content; and (d) running an advertisement campaign against said meme wherein said advertisement campaign is targeted to pages containing the meme - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A system for performing a meme-based targeted advertising, comprising:
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a computer, having a processor and a computer readable storage medium storing computer readable instructions for execution by the processor, to form the following modules; (a) a first processing module operably connected to one or more content sources for extracting a meme from content matching a selected topic, and for associating the meme to a subset content containing the meme wherein the subset content is a subset of said content matching the selected topic; (b) a second processing module operably connected to said first processing module for selecting advertising networks servicing said content sources; and (c) a third processing module operably connected to said first and second processing module for delivering advertisements through the selected advertising networks to web pages containing the meme and included in the subset content. - View Dependent Claims (17, 18, 19, 20)
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Specification