SYSTEM AND METHOD FOR HARVESTING ADVERTISING DATA FOR DYNAMIC PLACEMENT INTO END USER DATA STREAMS

• US 20090193453A1
• Filed: 01/28/2008
• Published: 07/30/2009
• Est. Priority Date: 01/28/2008
• Status: Active Grant

• Current Assignee: SBC Knowledge Ventures LP
• Original Assignee: SBC Knowledge Ventures LP
• Inventors: Cansler, James L., White, Scott, Scott, Charles
• Granted Patent: US 8,566,158 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method is disclosed for selecting advertising data at an end user device, the method comprising monitoring a plurality of advertising data items in a first video data stream at the end user device; correlating advertising characterization data for the advertising data item with end user profile data for an end user at the end user device; and selecting based on the correlating at least one of the plurality of advertising data items for presentation during display of a second video data stream at the end user device. A system is disclosed for performing the method. A data structure is disclosed for containing data used by the system and method.

Claims

1. A computer readable medium containing computer instructions that when executed by a computer perform a method for selecting advertising data at an end user device comprising:

monitoring a plurality of advertising data items in a first video data stream at the end user device;

correlating advertising characterization data for the advertising data item with end user profile data for an end user at the end user device; and

selecting based on the correlating at least one of the plurality of advertising data items for presentation during display of a second video data stream at the end user device.

2. The medium of claim 1, wherein the first video stream further comprises a plurality of video channels data received from an internet protocol television system.

3. The medium of claim 1, the method further comprising:

correlating the advertising characterization data end user profile and video characterization data for the second video data stream wherein the advertising data items are categorized by a correlative index based on the correlating and stored in a data base at the end user device.

4. The medium of claim 2, wherein the monitoring further comprises monitoring video channels at prescribed times defined in a monitoring script at the end user device.

5. The medium of claim 1, wherein the end user device is a device selected from the group consisting of a set top box a mobile phone, a personal computer and a digital video recorder.

6. The medium of claim 1, wherein the advertising characterization data are selected from the group consisting of a discrete identifier, key frames, black frames, speech to text analysis, closed captioning data image data, video data and subsonic audio data.

7. The medium of claim 3, wherein the advertising data item is removed from the data base at the end user device after being selected for presentation at a predetermined number of end user devices.

8. The medium of claim 7, further comprising:

reporting from the end user device selection of the advertising data for display.

9. A system for selecting advertising data at an end user device comprising:

a processor in data communication with a computer readable memory; and

a computer program stored in the computer readable medium, the computer program comprising instructions to monitor a plurality of advertising data items in a first video data stream at the end user device;

instructions to correlate advertising characterization data for the advertising data item with end user profile data for an end user at the end user device; and

instructions to select based on the correlating at least one of the plurality of advertising data items for presentation during display of a second video data stream at the end user device.

10. The system of claim 9, wherein the first video stream further comprises a plurality of video channels data received from an internet protocol television system.

11. The system of claim 9, the computer program further comprising instructions to correlate the advertising characterization data end user profile and video characterization data for the second video data stream wherein the advertising data items are categorized by a correlative index based on the correlating and stored in a data base at the end user device.

12. The system of claim 10, wherein the instruction to monitor further comprises instruction to monitor video channels at prescribed times defined in a monitoring script at the end user device.

13. The system of claim 9, wherein the end user device is a device selected from the group consisting of a set top box, a mobile phone, a personal computer and a digital video recorder.

14. The system of claim 10, wherein the advertising characterization data selected from the group consisting of a discrete identifier, key frames, black frames, speech to text analysis, closed captioning data image data, video data and subsonic audio data.

15. The system of claim 11, wherein the advertising data item is removed from the data base at the end user device after being selected for presentation at a predetermined number of end user devices.

16. The system of claim 15, the computer program further comprising instructions to report from the end user device selection of the advertising data for display.

17. A data structure embedded in a computer readable medium, the data structure comprising:

a first field for storing data indicative of harvested advertising data monitored and copied from a first video data stream a plurality of advertising data items in a first video data stream at an end user device;

a second field for storing data indicative of a correlation index based on correlating advertising characterization data for the advertising data item with end user profile data for an end user at the end user device; and

a third field for storing data indicative of an advertising data item selected based on the correlation index for at least one of the plurality of advertising data items for presentation during display of a second video data stream at the end user device.

18. The data structure of claim 17, the data further comprising:

a fourth field for storing data indicative of advertising characterization data describing the harvested advertising data.

19. The data structure of claim 18, the data structure further comprising:

a fifth field for storing data indicative of video characterization data for a presently presented video; and

a sixth field for storing data indicative of an end user profile.

20. The data structure of claim 19, the data structure further comprising:

a seventh field for containing data indicating a correlative index for a correlation between the advertising characterization data, the video characterization data and the end user profile data.