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PLATFORM FOR MOBILE ADVERTISING AND MICROTARGETING OF PROMOTIONS

  • US 20090197582A1
  • Filed: 01/28/2009
  • Published: 08/06/2009
  • Est. Priority Date: 02/01/2008
  • Status: Abandoned Application
First Claim
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1. A method for distributing advertisement content to a mobile communication device, comprising:

  • characterizing a user of a mobile communication device based upon behavior;

    selecting an advertisement for presentation on the mobile communication device based upon the characterization of the user; and

    correlating and reporting a user response proximate in time to presentation of the advertisement to indicate effectiveness.

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