PLATFORM FOR MOBILE ADVERTISING AND MICROTARGETING OF PROMOTIONS
First Claim
1. A method for distributing advertisement content to a mobile communication device, comprising:
- characterizing a user of a mobile communication device based upon behavior;
selecting an advertisement for presentation on the mobile communication device based upon the characterization of the user; and
correlating and reporting a user response proximate in time to presentation of the advertisement to indicate effectiveness.
1 Assignment
0 Petitions
Accused Products
Abstract
An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a mobile communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. A condition of schedule for a timed coupon advertisement campaign is supported. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior (e.g., does not go to a competitor as forecasted, does go to a location of the advertiser, calls the advertiser, clips the advertisement for future reference, etc.). The marketplace platform secures user identification for privacy reasons from advertising entities that provide the advertisements.
233 Citations
56 Claims
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1. A method for distributing advertisement content to a mobile communication device, comprising:
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characterizing a user of a mobile communication device based upon behavior; selecting an advertisement for presentation on the mobile communication device based upon the characterization of the user; and correlating and reporting a user response proximate in time to presentation of the advertisement to indicate effectiveness. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. At least one processor configured to distribute advertisement content to a mobile communication device, comprising:
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a first module for characterizing a user of a mobile communication device based upon behavior; a second module for selecting an advertisement for presentation on the mobile communication device based upon the characterization of the user; and a third module for correlating and reporting a user response proximate in time to presentation of the advertisement to indicate effectiveness.
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22. A computer program product, comprising:
a computer-readable medium comprising; at least one instruction for causing a computer to characterize a user of a mobile communication device based upon behavior; at least one instruction for causing a computer to select an advertisement for presentation on the mobile communication device based upon the characterization of the user; and at least one instruction for causing a computer to correlate and report a user response proximate in time to presentation of the advertisement to indicate effectiveness.
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23. An apparatus for distributing advertisement content to a mobile communication device, comprising:
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means for characterizing a user of a mobile communication device based upon behavior; means for selecting an advertisement for presentation on the mobile communication device based upon the characterization of the user; and means for correlating and reporting a user response proximate in time to presentation of the advertisement to indicate effectiveness.
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24. An apparatus for distributing advertisement content to a mobile communication device, comprising:
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a storage device containing data structure of behavior of a user sensed by a mobile communication device; a marketplace platform for developing a characterization of the user based upon the behavior, and for interfacing with an advertisement platform to select an advertisement for presentation on the mobile communication device based upon the characterization of the user; and an advertisement tracking component for correlating and reporting a user response proximate in time to presentation of the advertisement to indicate effectiveness. - View Dependent Claims (25, 26, 27, 28)
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29. A method for presenting advertisement content on a mobile communication device, comprising:
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sensing user behavior on a mobile communication device for characterizing a user; requesting an advertisement for presentation on the mobile communication device selected based upon the characterization of the user; and tracking a user response proximate in time to presentation of the advertisement to indicate effectiveness for correlating and reporting. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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48. At least one processor configured to present advertisement content on a mobile communication device, comprising:
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a first module for sensing user behavior on a mobile communication device for characterizing a user; a second module for requesting an advertisement for presentation on the mobile communication device selected based upon the characterization of the user; and a third module for tracking a user response proximate in time to presentation of the advertisement to indicate effectiveness for correlating and reporting.
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49. A computer program product, comprising:
a computer-readable medium comprising; at least one instruction for causing a computer to sense user behavior on a mobile communication device for characterizing a user; at least one instruction for causing a computer to request an advertisement for presentation on the mobile communication device selected based upon the characterization of the user; and at least one instruction for causing a computer to track a user response proximate in time to presentation of the advertisement to indicate effectiveness for correlating and reporting.
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50. An apparatus for presenting advertisement content on a mobile communication device, comprising:
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means for sensing user behavior on a mobile communication device for characterizing a user; means for requesting an advertisement for presentation on the mobile communication device selected based upon the characterization of the user; and means for tracking a user response proximate in time to presentation of the advertisement to indicate effectiveness for correlating and reporting.
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51. An apparatus for presenting advertisement content on a mobile communication device, comprising:
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a sensor of behavior of a user of a mobile communication device; a transmitting component for reporting the sensed behavior to a marketplace platform for developing a characterization of the user based upon the behavior; a receiving component for receiving an advertisement selected by the marketplace platform for presentation on the mobile communication device based upon the characterization of the user; and an advertisement tracking component for tracking a user response proximate in time to presentation of the advertisement to indicate effectiveness, wherein the transmitting component reports the tracked user response to the marketplace platform. - View Dependent Claims (52, 53, 54, 55, 56)
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Specification