SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT DATA TO A MOBILE COMPUTING DEVICE

• US 20090197619A1
• Filed: 11/26/2008
• Published: 08/06/2009
• Est. Priority Date: 01/05/2001
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Palm, Inc. (TCL Technology Group Corp.)
• Inventors: Creemer, David Z., Duarte, Matias, Daetz, David D., Kansal, Sachin S., Vadasz, David, Cousineau, Bernard P., Colligan, Edward T.
• Granted Patent: US 8,504,074 B2
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

A mobile device includes a processor and a memory coupled to the processor and configured to store user-specific data. The processor is configured to access data indicating a position of the mobile device and provide advertisement data based upon the position of the mobile device and the user-specific data.

Claims

1. A mobile device, comprising:

a processor; and

a memory coupled to the processor and configured to store user-specific data;

wherein the processor is configured to access data indicating a position of the mobile device and provide advertisement data based upon the position of the mobile device and the user-specific data.

2. The mobile device of claim 1, wherein the user-specific data includes data associated with at least one of a date stored in the memory and data provided by an address book of the mobile device.

3. The mobile device of claim 1, wherein the processor is configured to provide the advertisement data further based on a prospective position of the mobile device.

4. The mobile device of claim 1, wherein the processor is configured to provide the advertisement data further based on a historical record of the mobile device, the historical record including a record of at least one of a historical rate of travel of the mobile device and a historical position of the mobile device.

5. The mobile device of claim 1, wherein the processor is configured to access a rate of travel of the mobile device and provide the advertisement data further based on the rate of travel of the mobile device.

6. The mobile device of claim 1, wherein the processor is configured to provide the advertisement data further based on a likely mode of transportation of a user of the mobile device.

7. The mobile device of claim 6, wherein the mode of transportation is determined based on a rate of travel of the mobile device.

8. The mobile device of claim 6, wherein the mode of transportation is determined by correlating the position of the mobile device to a database of geographical information.

9. The mobile device of claim 1, wherein a limit on access to the user-specific data is configurable by a user of the mobile device.

10. A method of providing content using a mobile device, comprising:

receiving from a user an access limit for data associated with the mobile device;

accessing the data associated with the mobile device in accordance with the access limit; and

displaying content which has been selected based on the accessed data.

11. The method of claim 10, wherein the access limit comprises a limit on at least one of a type of data or an amount of data that may be accessed.

12. The method of claim 10, wherein the access limit comprises a limit on access to at least one of an email application, a contacts application, and a calendar application.

13. The method of claim 10, wherein the access limit comprises time periods during which access to at least a portion of the data is not permitted in providing the content.

14. The method of claim 10, further comprising:

receiving a location of the mobile device;

wherein the content is displayed further based on the location of the mobile device.

15. The method of claim 14, wherein the data includes at least one of the location of the mobile device and a rate of travel of the mobile device.

16. The method of claim 10, wherein the mobile device selects the content based on the accessed data.

17. The method of claim 10, wherein a server computer remote from the mobile device selects the content, wherein the content comprises an advertisement.

22. The mobile device of claim 17, wherein the mobile device is a handheld computing device.

23. The mobile device of claim 17, wherein the mobile device provides the limit on access to a server remote from the mobile computing device and wherein the processor accesses the user data in accordance with the limit on access by receiving the data from the server.

18. A mobile device, comprising:

an input device configured to receive an input from a user defining at least one limit on access to user data associated with the mobile device;

a location-determining circuit configured to determine the location of the mobile device; and

a processor coupled to the input device and configured to provide advertisement data based upon the location of the mobile device and the user data, the processor accessing the user data in accordance with the at least one limit on access to the data.

19. The mobile device of claim 18, wherein the user data comprises data provided by one of an email application, calendar application, and contacts application.

20. The mobile device of claim 18, wherein the limit is based on at least one of a period of time and the location of the mobile device.

21. The mobile device of claim 18, wherein the processor is configured to provide the advertisement data further based on a rate of travel of the mobile device.

24. A method of providing content to a mobile device, comprising:

receiving data associated with a mobile device from the mobile device;

receiving a location of the mobile device; and

providing content to the mobile device based on accessing the data in accordance with at least one limit on access to the data and the location of the mobile device.

25. The method of claim 24, further comprising:

receiving the at least one limit on access to the data from the mobile device.

26. The method of claim 24, wherein the data includes data from at least one of an email application, a calendar application, and a contacts application.

27. The method of claim 24, wherein the at least one limit identifies at least one application from which data is not accessible.

28. A system for providing content to a mobile device, comprising:

at least one server configured to;

receive data associated with a mobile device;

receive a location of the mobile device; and

provide content to the mobile device based on accessing the data in accordance with at least one limit on access to the data and the location of the mobile device.

29. The system of claim 28, wherein the data includes data provided by at least one of an email application, a calendar application, and a contacts application.

30. The system of claim 28, wherein the at least one limit comprises one of a time period and a location of the mobile device.

31. The system of claim 28, wherein accessing the data in accordance with the at least one limit comprises filtering the data at the server based on the at least one limit.