INTERACTIVE GAMING PLATFORM
First Claim
1. An online marketing method, comprising the steps of:
- defining a game having at least one question answerable by physically visiting a predetermined sponsor location;
storing the at least one question in a database of sponsored games in an advertising system;
enrolling a participant in the game;
receiving from the advertising system a question clue to the predetermined sponsor location;
visiting the sponsor location to determine an answer responsive to the question clue and obtaining corresponding verification information;
transmitting verification information to the advertising system; and
receiving game standing information.
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Accused Products
Abstract
Systems and methods for online marketing are disclosed. Advertising games are provided by defining a game having at least one question that is answerable by physically visiting a predetermined sponsor location. The at least one question is stored in a database of sponsored games in an advertising system. A participant enrolls in a game and receives a question clue to the predetermined sponsor location from the advertising system. The participant visits the sponsor location to determine an answer responsive to the question clue and obtains corresponding verification information. After transmitting the verification information to the advertising system, the participant receives game standing information.
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Citations
20 Claims
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1. An online marketing method, comprising the steps of:
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defining a game having at least one question answerable by physically visiting a predetermined sponsor location; storing the at least one question in a database of sponsored games in an advertising system; enrolling a participant in the game; receiving from the advertising system a question clue to the predetermined sponsor location; visiting the sponsor location to determine an answer responsive to the question clue and obtaining corresponding verification information; transmitting verification information to the advertising system; and receiving game standing information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An online advertising system, comprising:
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a processor in operable communication with a network via a network interface; a game database in operable communication with the processor, the game database configured to store at least one game definition; a sponsor database in operable communication with the processor, the sponsor database configured to store at least one sponsor profile; a participant database in operable communication with the processor, the participant database configured to store information corresponding to at least one game participant; a software module executable by the processor for performing a method of online marketing online, comprising the steps of; defining a game having at least one question answerable by physically visiting a predetermined sponsor location; storing the at least one question in the game database; enrolling a game participant in the game; transmitting a question clue relating to the predetermined sponsor location; receiving verification information from a participant; and transmitting game standing information. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A computer-readable medium storing a set of programmable instructions configured for being executed by at least one processor for performing a method for online marketing, comprising:
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defining a game having at least one question answerable by physically visiting a predetermined sponsor location; storing the at least one question in the game database; enrolling a game participant in the game; transmitting a question clue relating to the predetermined sponsor location; receiving verification information from a participant; and transmitting game standing information.
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Specification