BEHAVIOR-BASED WEB PAGE GENERATION MARKETING SYSTEM
First Claim
1. A method for implementing targeted online marketing strategies on a web site based on consumer behavior, the method comprising:
- defining segments for categorizing consumers;
defining triggers for placing the consumers into the segments;
defining content to be displayed to consumers categorized into each defined segment, wherein the content is based on a marketing strategy targeting a particular type of consumer;
identifying a behavior for the consumer visiting the web site;
categorizing the consumer into a segment based on interests implied by the consumer behavior; and
dynamically generating a web page targeted to the consumer to market a particular product or service to the consumer according to the marketing strategy for the segment in which the consumer is categorized.
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Abstract
One feature provides a configurable system that allows web site operators/administrators to dynamically identify consumer behavior, formulate different marketing strategies for the same product depending on consumer triggers, and dynamically generating web pages that present different marketing content to consumers based on their segments. Such configurable system may implement behavior-based targeting (BBT) where different marketing strategies for the same product or service may be defined by a web administrator, and different marketing content may be presented to consumers of the same product based on their identified behavior or interests.
54 Citations
20 Claims
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1. A method for implementing targeted online marketing strategies on a web site based on consumer behavior, the method comprising:
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defining segments for categorizing consumers; defining triggers for placing the consumers into the segments; defining content to be displayed to consumers categorized into each defined segment, wherein the content is based on a marketing strategy targeting a particular type of consumer; identifying a behavior for the consumer visiting the web site; categorizing the consumer into a segment based on interests implied by the consumer behavior; and dynamically generating a web page targeted to the consumer to market a particular product or service to the consumer according to the marketing strategy for the segment in which the consumer is categorized. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A processing device adapted to implement targeted online marketing strategies on a web site based on consumer behavior, comprising:
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means for defining segments for categorizing consumers; means for defining triggers for placing the consumers into the segments; means for defining content to be displayed to consumers categorized into each defined segment, wherein the content is based on a marketing strategy targeting a particular type of consumer; means for identifying a behavior for the consumer visiting the web site; means for categorizing the consumer into a segment based on interests implied by the consumer behavior; and means for dynamically generating a web page targeted to the consumer to market a particular product or service to the consumer according to the marketing strategy for the segment in which the consumer is categorized. - View Dependent Claims (13, 14)
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15. A method for implementing targeted online marketing strategies based on consumer behavior, the method comprising:
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defining segments for categorizing consumers; defining triggers for placing the consumers into the segments; defining content to be displayed to consumers categorized into each defined segment, wherein the content is based on a marketing strategy targeting a particular type of consumer; receiving information related to online behavior for the consumer visiting a web site; categorizing the consumer into a segment based on interests implied by the consumer behavior; and sending dynamically generated web page content targeted to the consumer according to the marketing strategy for the segment in which the consumer is categorized. - View Dependent Claims (16, 17, 18)
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19. A method for implementing targeted online marketing strategies based on consumer behavior, the method comprising:
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receiving a request from a consumer network device to provide one or more web pages for a web site; collecting information related to online behavior for the consumer visiting a web site; sending the collected information for the consumer to a web server; receiving a dynamically generated web page specifically customized for the consumer based on the collected online behavior; and providing the received web page to the consumer network device. - View Dependent Claims (20)
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Specification