System and process for selecting personalized non-competitive electronic advertising for electronic display
First Claim
1. A process of selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements for electronic display comprising the steps of:
- generating a selection model, wherein the selection model includes a plurality of data sets identifying similar and popular products and a rule set for identifying non-competitive advertisements;
generating a user model including user specific identification data and user specific activity data;
selecting personalized non-competitive electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying non-competitive advertisements; and
providing in an electronic format one or more identified relevant and non-competitive advertisements relating to products offered by one or more retailers, wherein the provided electronic format is affiliated with an originating retailer, where such originating retailer is not among the one or more retailers.
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Accused Products
Abstract
A process of selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements for electronic display including the steps of generating a selection model, generating a user model, selecting personalized non-competitive electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using a rule set for identifying non-competitive advertisements and providing in an electronic format identified relevant and non-competitive advertisements. An arrangement for the same includes memory for storing a selection model and a user and a controller that selects personalized non-competitive electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using a rule set for identifying non-competitive advertisements. The process and arrangement provide the advertisements in an electronic format affiliated with an originating retailer, where such originating retailer is not among the one or more retailers.
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Citations
20 Claims
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1. A process of selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements for electronic display comprising the steps of:
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generating a selection model, wherein the selection model includes a plurality of data sets identifying similar and popular products and a rule set for identifying non-competitive advertisements; generating a user model including user specific identification data and user specific activity data; selecting personalized non-competitive electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying non-competitive advertisements; and providing in an electronic format one or more identified relevant and non-competitive advertisements relating to products offered by one or more retailers, wherein the provided electronic format is affiliated with an originating retailer, where such originating retailer is not among the one or more retailers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An for arrangement selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements for electronic display comprising:
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memory for storing at least one selection model including a plurality of data sets identifying similar and popular products and a rule set for identifying non-competitive advertisements and at least one user model including user specific identification data and user specific activity data; and a controller that selects personalized non-competitive electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying non-competitive advertisements and provides, in an electronic format, one or more identified relevant and non-competitive advertisements relating to products offered by one or more retailers, wherein the provided electronic format is affiliated with an originating retailer, where such originating retailer is not among the one or more retailers. - View Dependent Claims (12, 13, 14, 15)
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16. A computer-readable medium having computer-executable instructions for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements for electronic display, the computer-executable instructions causing the arrangement to perform the steps of:
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generating a selection model, wherein the selection model includes a plurality of data sets identifying similar and popular products and a rule set for identifying non-competitive advertisements; generating a user model including user specific identification data and user specific activity data; selecting personalized non-competitive electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying non-competitive advertisements; and providing in an electronic format one or more identified relevant and non-competitive advertisements relating to products offered by one or more retailers, wherein the provided electronic format is affiliated with an originating retailer, where such originating retailer is not among the one or more retailers. - View Dependent Claims (17, 18, 19, 20)
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Specification