System and process for identifying users for which cooperative electronic advertising is relevant

• US 20090198552A1
• Filed: 02/01/2008
• Published: 08/06/2009
• Est. Priority Date: 02/01/2008
• Status: Abandoned Application

• Current Assignee: RichRelevance Incorporated
• Original Assignee: RichRelevance Incorporated
• Inventors: Ahuja, Sundeep, Selinger, David, Sunwoo, Albert, Osial, James, Kohn, Tyler, DeCourcey, Michael
• Application Number:
  US12/012,311
• Publication Number:
  US 20090198552A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A process for identifying a subset of users for which a cooperative electronic advertising is relevant includes the steps of generating user models associated with originating retailers, receiving a request to advertise products related to products sold by the retailers, identifying user models by applying an advertisement specific selection model and communicating the advertising to the identified users such that each user receives a communication apparently sent by the originating retailer. An arrangement for the same includes memory for storing user models associated with originating retailers and an advertisement specific selection model and a controller that receives a request to advertise products related to products which are sold by the retailers, identifies user models by applying an advertisement specific selection model and communicates the specific electronic advertising to the identified users such that each user receives a communication apparently sent by the originating retailer associated with each user model.

Claims

1. A process for identifying a subset of users for which a cooperative electronic advertising is relevant comprising the steps of:

generating a plurality of user models, wherein each user model is associated with an originating retailer;

receiving a request to advertise one or more products related to a set of products which are sold by one or more of the retailers;

identifying a subset of the plurality of user models by applying an advertisement specific selection model to the plurality of user models to identify users for which the specific electronic advertising is relevant; and

communicating the specific electronic advertising to the identified plurality of users for which the specific electronic advertising is relevant such that each user receives a communication that appears to have been sent by the originating retailer associated with each user model.

2. The process of claim 1 wherein the user models include user specific identification data and user specific activity data.

3. The process of claim 2 wherein user specific activity data is user behavior for a specific user and includes data regarding purchases, product views, searches and user lists.

4. The process of claim 1 wherein the advertisement specific selection model may be based, at least in part, on product data and transactional data.

5. The process of claim 1 wherein the subset of the plurality of user models is identified by a weighted scoring system identifying correlations between user models and the advertisement specific selection model.

6. The process of claim 1 wherein communicating the specific electronic advertising to the identified plurality of users is accomplished via electronic mail.

7. The process of claim 1 wherein the steps of receiving a request to advertise one or more products, identifying a subset of the plurality of user models and communicating the specific electronic advertising to the identified plurality of users occur in real time.

8. An arrangement for identifying a subset of users for which a cooperative electronic advertising is relevant comprising:

memory for storing a plurality of user models, wherein each user model is associated with an originating retailer, and an advertisement specific selection model; and

a controller that receives a request to advertise one or more products related to a set of products which are sold by one or more of the retailers, identifies a subset of the plurality of user models by applying an advertisement specific selection model to the plurality of user models to identify users for which the specific electronic advertising is relevant and communicates the specific electronic advertising to the identified plurality of users for which the specific electronic advertising is relevant such that each user receives a communication that appears to have been sent by the originating retailer associated with each user model.

9. The arrangement of claim 8 wherein the user models include user specific identification data and user specific activity data.

10. The arrangement of claim 8 wherein the advertisement specific selection model may be based, at least in part, on product data and transactional data.

11. The arrangement of claim 8 wherein the subset of the plurality of user models is identified by a weighted scoring system identifying correlations between user models and the advertisement specific selection model.

12. The arrangement of claim 8 wherein communicating the specific electronic advertising to the identified plurality of users is accomplished via electronic mail.

13. The arrangement of claim 8 wherein the controller receives a request to advertise one or more products, identifies a subset of the plurality of user models and communicates the specific electronic advertising to the identified plurality of users in real time.

14. A computer-readable medium having computer-executable instructions for identifying a subset of users for which a cooperative electronic advertising is relevant, the computer-executable instructions causing the arrangement to perform the steps of:

generating a plurality of user models, wherein each user model is associated with an originating retailer;

receiving a request to advertise one or more products related to a set of products which are sold by one or more of the retailers;

identifying a subset of the plurality of user models by applying an advertisement specific selection model to the plurality of user models to identify users for which the specific electronic advertising is relevant; and

communicating the specific electronic advertising to the identified plurality of users for which the specific electronic advertising is relevant such that each user receives a communication that appears to have been sent by the originating retailer associated with each user model.

15. The computer readable medium of claim 14 wherein the user models include user specific identification data and user specific activity data.

16. The computer readable medium of claim 15 wherein user specific activity data is user behavior for a specific user and includes data regarding purchases, product views, searches and user lists.

17. The computer readable medium of claim 14 wherein the advertisement specific selection model may be based, at least in part, on product data and transactional data.

18. The computer readable medium of claim 14 wherein the subset of the plurality of user models is identified by a weighted scoring system identifying correlations between user models and the advertisement specific selection model.

19. The computer readable medium of claim 14 wherein communicating the specific electronic advertising to the identified plurality of users is accomplished via electronic mail.

20. The computer readable medium of claim 14 wherein the steps of receiving a request to advertise one or more products, identifying a subset of the plurality of user models and communicating the specific electronic advertising to the identified plurality of users occur in real time.