System and process for identifying users for which non-competitive advertisements is relevant
First Claim
1. A process for identifying a subset of users for which a non-competitive advertisement is relevant comprising the steps of:
- generating a plurality of user models, each user model including user-specific data;
identifying a subset of the plurality of user models by applying an advertisement-specific selection model to the plurality of user models to identify users for which a specific advertisement is relevant; and
applying a non-competitive rule set to the identified subset of user models to identify which user models are associated with one or more non-competitive originating retailers.
2 Assignments
0 Petitions
Accused Products
Abstract
A process for identifying a subset of users for which a non-competitive advertisement is relevant includes the steps of generating a plurality of user models including user-specific data, identifying a subset of the plurality of user models by applying an advertisement-specific selection model to identify users for which a specific advertisement is relevant and applying a non-competitive rule set to the identified user models to identify which user models are associated with one or more non-competitive originating retailers. An arrangement for the same includes memory for storing user-specific data and a controller that generates user models using the user-specific data, identifies a subset of the user models by applying an advertisement-specific selection model to the user models to identify users for which the specific advertisement is relevant and applies a non-competitive rule set to the identified subset of user models to identify which user models are associated with one or more non-competitive originating retailers.
-
Citations
20 Claims
-
1. A process for identifying a subset of users for which a non-competitive advertisement is relevant comprising the steps of:
-
generating a plurality of user models, each user model including user-specific data; identifying a subset of the plurality of user models by applying an advertisement-specific selection model to the plurality of user models to identify users for which a specific advertisement is relevant; and applying a non-competitive rule set to the identified subset of user models to identify which user models are associated with one or more non-competitive originating retailers. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. An arrangement for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements comprising:
-
memory for storing user-specific data; and a controller that generates a plurality of user models using the user-specific data, identifies a subset of the plurality of user models by applying an advertisement-specific selection model to the plurality of user models to identify users for which the specific advertisement is relevant and applies a non-competitive rule set to the identified subset of user models to identify which user models are associated with one or more non-competitive originating retailers. - View Dependent Claims (9, 10, 11, 12, 13)
-
-
14. A computer-readable medium having computer-executable instructions for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements, the computer-executable instructions causing the arrangement to perform the steps of:
-
generating a plurality of user models, each user model including user-specific data; identifying a subset of the plurality of user models by applying an advertisement-specific selection model to the plurality of user models to identify users for which a specific advertisement is relevant; and applying a non-competitive rule set to the identified subset of user models to identify which user models are associated with one or more non-competitive originating retailers. - View Dependent Claims (15, 16, 17, 18, 19, 20)
-
Specification