System and process for providing cooperative electronic advertising
First Claim
1. A process for providing cooperative electronic advertising comprising the steps of:
- generating a user model, wherein the user model is associated with an originating retailer;
receiving a plurality of requests, wherein each request includes a request to advertise one or more products sold by one or more originating retailers;
identifying a subset of the one or more products by applying advertisement-specific selection models to the user model to identify which of the one or more products is relevant; and
communicating an advertisement for the identified subset of the plurality of products to the user such that the user receives a communication that appears to have been sent by the originating retailer associated with the user model.
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Abstract
A process for providing cooperative electronic advertising includes the steps of generating a user model associated with an originating retailer, receiving requests to advertise products sold by originating retailers, identifying products by applying advertisement-specific selection models to the user model to identify which of the products is relevant and communicating an advertisement for the products to the user such that the user receives a communication that appears to have been sent by the originating retailer. An arrangement for the same includes memory for storing a user model and advertisement-specific selection models and a controller that receives requests to advertise products sold by originating retailers, identifies products by applying the advertisement-specific selection models to the user model to identify which products are relevant and communicates an advertisement for the products to the user such that the user receives a communication that appears to have been sent by the originating retailer.
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Citations
20 Claims
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1. A process for providing cooperative electronic advertising comprising the steps of:
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generating a user model, wherein the user model is associated with an originating retailer; receiving a plurality of requests, wherein each request includes a request to advertise one or more products sold by one or more originating retailers; identifying a subset of the one or more products by applying advertisement-specific selection models to the user model to identify which of the one or more products is relevant; and communicating an advertisement for the identified subset of the plurality of products to the user such that the user receives a communication that appears to have been sent by the originating retailer associated with the user model. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An arrangement for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements comprising:
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memory for storing a user model, wherein the user model is associated with an originating retailer, and advertisement-specific selection models; and a controller that receives a plurality of requests, wherein each request includes a request to advertise one or more products sold by one or more originating retailers, identifies a subset of the plurality of products by applying the advertisement-specific selection models to the user model to identify which of the one or more products is relevant and communicates an advertisement for the identified subset of the plurality of products to the user such that the user receives a communication that appears to have been sent by the originating retailer associated with the user model. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer-readable medium having computer-executable instructions for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements, the computer-executable instructions causing the arrangement to perform the steps of:
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generating a user model, wherein the user model is associated with an originating retailer; receiving a plurality of requests, wherein each request includes a request to advertise one or more products sold by one or more originating retailers; identifying a subset of the one or more products by applying advertisement-specific selection models to the user model to identify which of the one or more products is relevant; and communicating an advertisement for the identified subset of the plurality of products to the user such that the user receives a communication that appears to have been sent by the originating retailer associated with the user model. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification