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System and process for providing cooperative electronic advertising

  • US 20090198555A1
  • Filed: 02/01/2008
  • Published: 08/06/2009
  • Est. Priority Date: 02/01/2008
  • Status: Abandoned Application
First Claim
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1. A process for providing cooperative electronic advertising comprising the steps of:

  • generating a user model, wherein the user model is associated with an originating retailer;

    receiving a plurality of requests, wherein each request includes a request to advertise one or more products sold by one or more originating retailers;

    identifying a subset of the one or more products by applying advertisement-specific selection models to the user model to identify which of the one or more products is relevant; and

    communicating an advertisement for the identified subset of the plurality of products to the user such that the user receives a communication that appears to have been sent by the originating retailer associated with the user model.

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