System and process for selecting personalized non-competitive electronic advertising
First Claim
1. A process of selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements comprising the steps of:
- generating a selection model based on product data and user-specific data, wherein the selection model includes a plurality of data sets identifying relationships between products and a rule set for identifying non-competitive advertisements;
generating a user model using the user-specific data including user specific identification data and user specific activity data where such data includes at least data related to a specific retailer; and
selecting non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying advertisements not competitive to the specific retailer.
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Accused Products
Abstract
A process for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements includes the steps of generating a selection model based on product data and user-specific data, generating a user model using the user-specific data and selecting non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using a rule set for identifying advertisements not competitive to the specific retailer. An arrangement for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements includes memory for storing at least one selection model and at least one user model and a controller that selects non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using a rule set for identifying advertisements not competitive to the specific retailer.
35 Citations
20 Claims
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1. A process of selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements comprising the steps of:
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generating a selection model based on product data and user-specific data, wherein the selection model includes a plurality of data sets identifying relationships between products and a rule set for identifying non-competitive advertisements; generating a user model using the user-specific data including user specific identification data and user specific activity data where such data includes at least data related to a specific retailer; and selecting non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying advertisements not competitive to the specific retailer. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An arrangement for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements comprising:
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memory for storing at least one selection model based on product data and user-specific data, wherein the selection model includes a plurality of data sets identifying relationships between products and a rule set for identifying non-competitive advertisements and at least one user model including user-specific identification data and user-specific activity data where such data includes at least data related to a specific retailer; and a controller that selects non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying advertisements not competitive to the specific retailer. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A computer-readable medium having computer-executable instructions for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements, the computer-executable instructions causing the arrangement to perform the steps of:
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generating a selection model based on product data and user-specific data, wherein the selection model includes a plurality of data sets identifying relationships between products and a rule set for identifying non-competitive advertisements; generating a user model using the user-specific data including user specific identification data and user specific activity data where such data includes at least data related to a specific retailer; and selecting non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying advertisements not competitive to the specific retailer. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification