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System and process for selecting personalized non-competitive electronic advertising

  • US 20090198556A1
  • Filed: 02/01/2008
  • Published: 08/06/2009
  • Est. Priority Date: 02/01/2008
  • Status: Abandoned Application
First Claim
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1. A process of selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements comprising the steps of:

  • generating a selection model based on product data and user-specific data, wherein the selection model includes a plurality of data sets identifying relationships between products and a rule set for identifying non-competitive advertisements;

    generating a user model using the user-specific data including user specific identification data and user specific activity data where such data includes at least data related to a specific retailer; and

    selecting non-competitive personalized electronic advertising from the plurality of advertisements using the selection model and user model to identify relevant advertisements and using the rule set for identifying advertisements not competitive to the specific retailer.

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