METHOD FOR PRESENTING PROMOTIONAL INFORMATION ON A WEB PAGE
First Claim
1. A method for presenting supplemental promotional information on a web page, comprising:
- a) providing a shopping website that includes a plurality of product web pages corresponding respectively to a plurality of products;
b) storing browsing activity information of a user with respect to the product web pages as a history log;
c) analyzing the history log to thereby calculate product interest parameters, each indicating interest of the user in a respective one of the products;
d) storing the product interest parameters of the products;
e) in response to intent of the user to browse one of the product web pages, retrieving the product interest parameter for the product corresponding to said one of the product web pages; and
f) if the product interest parameter retrieved in step e) satisfies a predetermined condition, integrating supplemental promotional information into said one of the product web pages, the supplemental promotional information giving details of the product corresponding to said one of the product web pages.
0 Assignments
0 Petitions
Accused Products
Abstract
A method for presenting supplemental promotional information on a web page includes: a) providing a shopping website that includes product web pages corresponding respectively to products; b) storing browsing activity information of a user with respect to the product web pages as a history log; c) analyzing the history log to calculate product interest parameters, each indicating interest of the user in a respective one of the products; d) storing the product interest parameters of the products; e) in response to intent of the user to browse one of the product web pages, retrieving the corresponding product interest parameter; and f) if the retrieved product interest parameter satisfies a condition, integrating supplemental promotional information giving details of the corresponding product into the browsed product web page.
15 Citations
19 Claims
-
1. A method for presenting supplemental promotional information on a web page, comprising:
-
a) providing a shopping website that includes a plurality of product web pages corresponding respectively to a plurality of products; b) storing browsing activity information of a user with respect to the product web pages as a history log; c) analyzing the history log to thereby calculate product interest parameters, each indicating interest of the user in a respective one of the products; d) storing the product interest parameters of the products; e) in response to intent of the user to browse one of the product web pages, retrieving the product interest parameter for the product corresponding to said one of the product web pages; and f) if the product interest parameter retrieved in step e) satisfies a predetermined condition, integrating supplemental promotional information into said one of the product web pages, the supplemental promotional information giving details of the product corresponding to said one of the product web pages. - View Dependent Claims (2, 3, 4)
-
-
5. A method for presenting supplemental promotional information on a web page, comprising:
-
a) providing a shopping website that includes a plurality of product web pages corresponding respectively to a plurality of products; b) storing browsing activity information of a user with respect to the product web pages as a history log; c) analyzing the history log to thereby calculate product interest parameters, each indicating interest of the user in a respective one of the products; d) storing the product interest parameters of the products; e) in response to intent of the user to browse one of the product web pages, retrieving the product interest parameter for the product corresponding to said one of the product web pages; and f) if the product interest parameter retrieved in step e) satisfies a predetermined condition, integrating supplemental promotional information into said one of the product web pages, the supplemental promotional information giving details of a product that is related to but different from the product corresponding to said one of the product web pages, the relation of the supplemental promotional information to the product corresponding to said one of the product web pages being predetermined by a website manager managing the shopping website. - View Dependent Claims (6, 7, 8)
-
-
9. A method for presenting supplemental promotional information on a web page, comprising:
-
a) providing a shopping website that includes a plurality of product web pages corresponding respectively to a plurality of products; and b) in response to intent of the user to browse one of the product web pages, randomly selecting supplemental promotional information related to the product corresponding to said one of the product web pages from among a plurality of supplemental promotional information, and integrating the selected supplemental promotional information into said one of the product web pages. - View Dependent Claims (10, 11)
-
-
12. A method for presenting associated information, comprising:
-
a) providing a browsable medium which includes a plurality of pieces of information content corresponding respectively to a plurality of topics; b) recording browsing activity information of a user with respect to the pieces of information content; c) analyzing the browsing activity information so as to determine and record a frequency at which the user browses each of the pieces of information content; d) in response to intent of the user to browse one of the pieces of information content, retrieving the frequency of the user browsing said one piece of information content; and e) if the frequency retrieved in step d) satisfies a predetermined condition, integrating associated information into said one piece of information content, the associated information being related to the topic corresponding to said one piece of information content. - View Dependent Claims (13, 14)
-
-
15. A method for presenting promotional information on a results page of a search engine, comprising:
-
a) recording search query activity of a user; b) analyzing the search query activity so as to determine and record frequencies at which the user enters key words; c) in response to the user entering a search query into the search engine using a key word, retrieving the frequency of the user entering said key word; and d) if the frequency retrieved in step c) satisfies a predetermined condition, integrating promotional information into a results page returned by the search engine in response to the search query, the promotional information being related to the key word. - View Dependent Claims (16, 17, 18, 19)
-
Specification