KEYWORD TRACKING FOR MICROTARGETING OF MOBILE ADVERTISING
First Claim
1. A method for presenting advertisement content on a mobile communication device, comprising:
- monitoring user interaction with a first communication function of a mobile communication device;
monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function;
transmitting user interaction data to a network for inferring a user behavioral profile;
receiving an advertisement formatted for the mobile communication device selected based on the user behavioral profile; and
presenting the advertisement on the mobile communication device.
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Accused Products
Abstract
An end-to-end mobile advertising system characterizes user behavior with regard to a mobile communication device in order to select micro-targeted advertisements. In particular, “keyword” usage in mobile applications can serve as a basis or augment a user behavioral profile. The types of keywords monitored address the particular user interface limitations and uses of a mobile communication device, such as dialed telephone messages, applets, or triglets downloaded, RSS feeds selected, and search terms or navigation links used in a wireless WAP. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior.
211 Citations
50 Claims
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1. A method for presenting advertisement content on a mobile communication device, comprising:
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monitoring user interaction with a first communication function of a mobile communication device; monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; transmitting user interaction data to a network for inferring a user behavioral profile; receiving an advertisement formatted for the mobile communication device selected based on the user behavioral profile; and presenting the advertisement on the mobile communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. At least one processor for presenting advertisement content on a mobile communication device, comprising:
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a module for monitoring user interaction with a first communication function of a mobile communication device; a module for monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; a module for transmitting user interaction data to a network for inferring a user behavioral profile; a module for receiving an advertisement formatted for the mobile communication device selected based on the user behavioral profile; and a module for presenting the advertisement on the mobile communication device.
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13. A computer program product for presenting advertisement content on a mobile communication device, comprising:
a computer-readable medium, comprising; at least one instruction for causing a computer to monitor user interaction with a first communication function of a mobile communication device; at least one instruction for causing a computer to monitor user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; at least one instruction for causing a computer to transmit user interaction data to a network for inferring a user behavioral profile; at least one instruction for causing a computer to receive an advertisement formatted for the mobile communication device selected based on the user behavioral profile; and at least one instruction for causing a computer to present the advertisement on the mobile communication device.
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14. An apparatus for presenting advertisement content on a mobile communication device, comprising:
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means for monitoring user interaction with a first communication function of a mobile communication device; means for monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; means for transmitting user interaction data to a network for inferring a user behavioral profile; means for receiving an advertisement formatted for the mobile communication device selected based on the user behavioral profile; and means for presenting the advertisement on the mobile communication device.
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15. An apparatus for presenting advertisement content on a mobile communication device, comprising:
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user interface; computing platform; usage monitor for monitoring user interaction input to the user interface with a first communication function of a mobile communication device and for monitoring user interaction input to the user interface with a second communication function of the mobile communication device that is separate in execution on the computing platform from the first communication function; wireless transmitter for transmitting user interaction data to a network for inferring a user behavioral profile; and wireless receiver for receiving an advertisement formatted for the mobile communication device selected based on the user behavioral profile, wherein the user interface presents the advertisement on the mobile communication device. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A method for presenting advertisement content on a mobile communication device, comprising:
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remotely monitoring user interaction with a first communication function of a mobile communication device; remotely monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; receiving user interaction data to a network and inferring a user behavioral profile; selecting an advertisement based on the user behavioral profile formatted for the mobile communication device; and transmitting the selected advertisement for being presented on the mobile communication device. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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37. At least one processor for presenting advertisement content on a mobile communication device, comprising:
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a module for remotely monitoring user interaction with a first communication function of a mobile communication device; a module for remotely monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; a module for receiving user interaction data to a network and inferring a user behavioral profile; a module for selecting an advertisement based on the user behavioral profile formatted for the mobile communication device; and a module for transmitting the selected advertisement for being presented on the mobile communication device.
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38. A computer program product for presenting advertisement content on a mobile communication device, comprising:
a computer-readable medium, comprising; at least one instruction for causing a computer to remotely monitor user interaction with a first communication function of a mobile communication device; at least one instruction for causing a computer to remotely monitor user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; at least one instruction for causing a computer to receive user interaction data to a network and inferring a user behavioral profile; at least one instruction for causing a computer to select an advertisement based on the user behavioral profile formatted for the mobile communication device; and at least one instruction for causing a computer to transmit the selected advertisement for being presented on the mobile communication device.
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39. An apparatus for presenting advertisement content on a mobile communication device, comprising:
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means for remotely monitoring user interaction with a first communication function of a mobile communication device; means for remotely monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; means for receiving user interaction data to a network and inferring a user behavioral profile; means for selecting an advertisement based on the user behavioral profile formatted for the mobile communication device; and means for transmitting the selected advertisement for being presented on the mobile communication device.
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40. An apparatus for presenting advertisement content on a mobile communication device, comprising:
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a network communication component in communication with a mobile communication device; a remote usage monitor for remotely monitoring user interaction with a first communication function of the mobile communication device, and for remotely monitoring user interaction with a second communication function of the mobile communication device that is separate in execution from the first communication function; a behavior profiling component for receiving user interaction data and inferring a user behavioral profile; and an advertisement distribution component for selecting an advertisement based on the user behavioral profile formatted for the mobile communication device and for transmitting the selected advertisement for being presented on the mobile communication device. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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Specification