Distribution and Targeting of Advertising for Mobile Devices
First Claim
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1. A method for delivering targeted advertising to a user of a mobile device, comprising:
- storing advertisements onto a memory of the mobile device, the advertisements being selected from a library of advertisements based on a profile of the user;
detecting a request for content from the user; and
in response to a waiting period associated with obtaining the requested content, displaying at least one of the stored advertisements to the user.
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Abstract
Advertisements are selected according to user profiles and selected advertisements may be downloaded offline to mobile devices and stored. Each advertisement may be associated with an advertisement header or auxiliary file specifying parameters of the advertisement. Content may be separately provided to the mobile device. Each content may be associated with a content header containing requirements or restrictions regarding the advertisements that may be shown in association with selected content.
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Citations
27 Claims
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1. A method for delivering targeted advertising to a user of a mobile device, comprising:
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storing advertisements onto a memory of the mobile device, the advertisements being selected from a library of advertisements based on a profile of the user; detecting a request for content from the user; and in response to a waiting period associated with obtaining the requested content, displaying at least one of the stored advertisements to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A mobile device, comprising:
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a communication module adapted to receive advertisements, the advertisements being selected from a library of advertisements based on profile of a user of the mobile device; a memory module adapted to store the received advertisements; a display module; and a processor module operatively coupled to the communication module, the memory module, and the display module; wherein the memory module comprises executable code for the processor module to; detect a request for content from the user; in response to a waiting period associated with obtaining the requested content, instruct the display module to display at least one of the advertisements in the memory module to the user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. An apparatus, comprising:
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means for storing advertisements onto a memory, the advertisements being selected from a library of advertisements based on a profile of a user; means for detecting a request for content from the user; and means for displaying at least one of the stored advertisements to the user in association with a waiting period for obtaining the requested content. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26)
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27. A computer program product, comprising:
a computer-readable medium comprising; code for causing a computer to store advertisements onto a memory, the advertisements being selected from a library of advertisements based on a profile of a user; code for causing a computer to detect a request for content from the user; and code for causing a computer to display at least one of the stored advertisements to the user in association with a waiting period for obtaining the requested content.
Specification