SYSTEMS AND METHODS FOR AUCTIONING WIRELESS DEVICE ASSETS AND PROVIDING WIRELESS DEVICES WITH AN ASSET ALLOCATION OPTION

• US 20090198608A1
• Filed: 02/01/2008
• Published: 08/06/2009
• Est. Priority Date: 02/01/2008
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Jacobs, Paul E., Jain, Nikhil
• Application Number:
  US12/024,875
• Publication Number:
  US 20090198608A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An auction bidding system is provided. The system allows media content providers, such as advertisers, to define bidding constraints for a targeted audience and bid on wireless device assets, such as wireless device memory, application, ringtone, wallpaper and the like, if a biddable wireless device asset is defined. Additionally, the system provides to wireless device users with an option to participate in the allocation of their respective wireless device assets, such as memory, application, ringtone, wallpaper and the like and define conditions, such as content type, time period, and the like, which is to be met in order for the allocation of the wireless device asset to occur. In one or more aspects, wireless device users may be compensated in some form based on their willingness to opt-in to the asset allocation plan.

Claims

1. A method for auctioning a wireless device-related asset, comprising:

receiving, from a plurality of media content providers, an asset acquisition request identifying at least one wireless device asset and at least one bidding constraint associated with each wireless device asset;

determining a biddable wireless device asset based on two or more asset acquisition requests identifying an equivalent wireless device asset and at least one match of a bidding constraint associated with the equivalent wireless device asset, wherein the biddable wireless device asset includes the equivalent wireless device asset and the matched bidding constraint;

receiving a bid for the biddable wireless device asset from at least one of the two or more media content providers;

determining a winning media content provider for the biddable wireless device asset based on a predetermined allocation routine applied to each bid; and

storing the biddable wireless device asset as an allocated wireless device asset associated with the winning media content provider for a predetermined period of time.

2. The method of claim 1, wherein receiving, from a plurality of media content providers, the asset acquisition request identifying at least one wireless device asset and at least one bidding constraint further comprises receiving the asset acquisition request identifying at least one wireless device asset and at least one bidding constraint chosen from the group of bidding constraints consisting of wireless device location, time period, user profile information and user usage information.

3. The method of claim 1, wherein determining a winning media content provider for the biddable wireless device asset based on a predetermined allocation routine applied to each bid further comprises optimizing each bid over a predetermined period of time to determine which bid is a winning wireless device asset bid

4. The method of claim 1, further comprising providing each bidder automated feedback related to an outcome of a bid process.

5. The method of claim 4, wherein providing each bidder automated feedback related to an outcome of the bid process further comprises providing an actual success rate that is defined as the ratio between wireless device assets allocated to an media content provider versus the wireless device assets potentially procured by the media content provider.

6. The method of claim 4, wherein providing each bidder automated feedback related to an outcome of the bid process further comprises providing one or more simulated success rates that are defined as the ratio between wireless device assets potentially allocated to an media content provider versus available wireless device assets.

7. The method of claim 1, further comprising authorizing the winning media content provider to provide media content for the allocated wireless device asset.

8. The method of claim 1, further comprising providing an allocation option to a plurality of wireless devices to participate in an allocation of one or more of the wireless device assets.

9. The method of claim 8, further comprising receiving an allocation indication from one or more wireless devices indicating a designation of at least one available wireless device asset as a wireless device asset to be allocated.

10. The method of claim 9, further comprising compensating an allocation of a wireless device asset at a rate proportional to the one or more winning wireless device asset bids for the wireless device'"'"'s allocated wireless device assets.

11. The method of claim 9, wherein receiving an allocation indication from one or more wireless devices further comprises receiving an allocation indication that includes one or more conditions related to allocation of the at least one available wireless device asset, wherein the one or more conditions is to be met to trigger the allocation of the respective wireless device asset.

12. The method of claim 11, further comprising compensating an allocation of a wireless device asset at a rate proportional to the quantity of conditions identified, if the one or more conditions are met and a winning wireless device asset bid is related to each condition.

13. At least one processor configured to auction a wireless device-related asset:

a first module for receiving, from a plurality of media content providers, an asset acquisition request identifying at least one wireless device asset and at least one bidding constraint associated with each wireless device asset;

a second module for determining a biddable wireless device asset based on two or more asset acquisition requests identifying an equivalent wireless device asset and at least one match of a bidding constraint associated with the equivalent wireless device asset, wherein the biddable wireless device asset includes the equivalent wireless device asset and the matched bidding constraint;

a third module for receiving a bid for the biddable wireless device asset from at least one of the two or more media content providers;

a fourth module for determining a winning media content provider for the biddable wireless device asset based on a predetermined allocation routine applied to each bid; and

a fifth module for storing the biddable wireless device asset as an allocated wireless device asset associated with the winning media content provider for a predetermined period of time.

14. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to receive, from a plurality of media content providers, an asset acquisition request identifying at least one wireless device asset and at least one bidding constraint associated with each wireless device asset;

at least one instruction for causing the computer to determine a biddable wireless device asset based on two or more asset acquisition requests identifying an equivalent wireless device asset and at least one match of a bidding constraint associated with the equivalent wireless device asset, wherein the biddable wireless device asset includes the equivalent wireless device asset and the matched bidding constraint;

at least one instruction for causing the computer to receive a bid for the biddable wireless device asset from at least one of the two or more media content providers;

at least one instruction for causing the computer to determine a winning media content provider for the biddable wireless device asset based on a predetermined allocation routine applied to each bid; and

at least one instruction for causing the computer to store the biddable wireless device asset as an allocated wireless device asset associated with the winning media content provider for a predetermined period of time.

15. An apparatus, comprising:

means for receiving, from a plurality of media content providers, an asset acquisition request identifying at least one wireless device asset and at least one bidding constraint associated with each wireless device asset;

means for determining a biddable wireless device asset based on two or more asset acquisition requests identifying an equivalent wireless device asset and at least one match of a bidding constraint associated with the equivalent wireless device asset, wherein the biddable wireless device asset includes the equivalent wireless device asset and the matched bidding constraint;

means for receiving a bid for the biddable wireless device asset from at least one of the two or more media content providers;

means for determining a winning media content provider for the biddable wireless device asset based on a predetermined allocation routine applied to each bid; and

means for storing the biddable wireless device asset as an allocated wireless device asset associated with the winning media content provider for a predetermined period of time.

16. A network device for auctioning wireless device assets, comprising:

a computer platform including at least one processor and a memory; and

an asset auction module stored in the memory and executable by the at least one processor, wherein the asset auction module includes;

an asset acquisition request receiver operable to receive, from a plurality of media content providers, an asset acquisition request identifying at least one wireless device asset and at least one bidding constraint associated with each wireless device asset,

a biddable asset determiner operable to determine a biddable wireless device asset based on two or more asset acquisition requests identifying an equivalent wireless device asset and at least one match of a bidding constraint associated with the equivalent wireless device asset, wherein the biddable wireless device asset includes the equivalent wireless device asset and the matched bidding constraint,

a bid receiver operable to receive a biddable wireless device asset bid from at least one of the two or more wireless device procurers, an allocation routine operable to determine a winning media content provider for the biddable wireless device asset based on application of the routine to each bid, and

an allocation asset storage operable to store the biddable wireless device asset as an allocated wireless device asset associated with the winning media content provider for a predetermined period of time.

17. The network device of claim 16, further comprising a network platform module stored in the memory and executable by the processor, wherein the network platform module is operable to provide a platform for initiating the asset acquisition request and to bid on the biddable wireless device asset.

18. The network device of claim 16, wherein the asset acquisition request receiver is further operable to receive the asset acquisition request identifying at least one wireless device asset and at least one bidding constraint chosen from the group of bidding constraints consisting of wireless device location, time period, user profile information and user usage information.

19. The network device of claim 16, wherein the allocation routine is further operable to optimize each of the bids over a predetermined period of time to determine which bid is a winning asset bid.

20. The network device of claim 16, further comprising an asset auction feedback module stored in the memory and executable by the at least one processor, wherein the asset auction feedback module is operable to provide automated feedback related to an outcome of a bid process.

21. The network device of claim 20, wherein the asset auction feedback module is further operable to provide an actual success rate that is defined as the ratio between wireless device assets allocated to a media content provider and the wireless device assets attempted to be procured by the media content provider.

22. The network device of claim 20, wherein the asset auction feedback module is further operable to provide one or more simulated success rates that are defined as the ratio between wireless device assets potentially allocated to a media content provider versus the wireless device assets attempted to be procured based on one or more predefined potential bid amounts.

23. The network device of claim 16, further comprising a asset allocation option module stored in the memory and executable by the at least one processor, wherein the asset allocation option module is operable to provide an allocation option to a plurality of wireless devices to participate in an allocation of one or more of the wireless device assets.

24. The network device of claim 23, wherein the asset allocation option module is further operable to compensate for the allocation of a wireless device asset at a rate proportional to the one or more winning wireless device asset bids for the wireless device'"'"'s allocated wireless device assets.

25. The network device of claim 23, wherein the asset allocation option module is further operable to provide the allocation option that allows for the identification of one or more conditions related to the allocation of the wireless device asset, wherein the one or more conditions is to be met to trigger allocation of the wireless device asset.

26. A method for providing an asset allocation option to a wireless device user, the method comprising:

providing an allocation option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions as a preface to the allocation of at least one of the wireless device assets;

receiving an acceptance of the allocation option including identification of at least one wireless device asset to be allocated;

storing the asset allocation option acceptance in memory; and

initiating compensation if the identified wireless device asset is allocated.

27. The method of claim 26, wherein providing an allocation option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions as a preface to the allocation of at least one of the wireless device assets further defines the one or more conditions as chosen from the group of conditions consisting of a type of content, a time period for allocation of a wireless device asset, and a location for allocation of a wireless device asset.

28. The method of claim 26, wherein receiving an acceptance of the allocation option including identification of at least one wireless device asset to be allocated further comprises receiving an acceptance of the allocation option including at least one condition associated with at least one identified wireless device asset as a preface to the allocation of the at least one identified wireless device asset.

29. The method of claim 26, wherein initiating compensation if the identified wireless device asset is allocated further comprises initiating compensation at a rate proportional to one or more winning wireless device asset bids for one or more of the allocated wireless assets.

30. The method of claim 26, wherein initiating compensation if the identified wireless device asset is allocated further comprises initiating compensation at a rate proportional to a quantity of conditions identified.

31. At least one processor configured to provide an asset allocation option to a wireless device, comprising:

a first module for providing an allocation option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions as a preface to the allocation of at least one of the wireless device assets;

a second module for receiving an acceptance of the allocation option including identification of at least one wireless device asset to be allocated;

a third module for storing the asset allocation option acceptance in memory; and

a fourth module for initiating compensation if the identified wireless device asset is allocated.

32. A computer program product, comprising:

a computer-readable medium comprising;

at least one instruction for causing a computer to provide an allocation option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions as a preface to the allocation of at least one of the wireless device assets;

at least one instruction for causing the computer to receive an acceptance of the allocation option including identification of at least one wireless device asset to be allocated;

at least one instruction for causing the computer to store the asset allocation option in memory; and

at least one instruction for causing the computer to initiate compensation if the identified wireless device asset is allocated.

33. An apparatus, comprising:

means for providing an allocation option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions as a preface to the allocation of at least one of the wireless device assets;

means for receiving an acceptance of the allocation option including identification of at least one wireless device asset to be allocated;

means for storing the asset allocation option acceptance in memory; and

means for initiating compensation if the identified wireless device asset is allocated.

34. A network device for providing an asset allocation option to a wireless device, comprising:

a computer platform including at least one processor and a memory; and

an asset allocation option module stored in the memory and executable by the at least one processor, the asset allocation option module including;

an allocation option provider operable to provide an option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions as a preface to the allocation of the wireless device assets,

an option acceptance receiver operable to receive acceptance of the option including identification of at least one wireless device asset to be allocated, and

a compensation initiator operable to initiate compensation if the identified wireless device asset is allocated.

35. The network device of claim 34, wherein the allocation option provider is further operable to provide an option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions chosen from the group of conditions consisting of a type of content, a time period for allocation of a wireless device asset, and a location for allocation of a wireless device asset.

36. The network device of claim 34, wherein the option acceptance receiver is further operable to receive acceptance of the option including at least one condition associated with at least one identified wireless device asset as a preface to the allocation of the at least one identified wireless device asset.

37. The network device of claim 34, wherein the compensation initiator is further operable to compensate at a rate proportional to one or more winning wireless device asset bids for the allocated wireless device assets.

38. The network device of claim 34, wherein the asset compensation module is further operable to compensate at a rate proportional to a quantity of conditions identified.

39. A system for auctioning wireless device assets and providing an asset allocation option to a wireless device, the system comprising:

at least one network device, comprising;

a computer platform including at least one processor and a memory;

an asset auction module stored in the memory and executable by the at least one processor, wherein the asset auction module includes;

an asset acquisition request receiver operable to receive, from a plurality of media content providers, an asset acquisition request identifying at least one wireless device asset and at least one bidding constraint associated with each wireless device asset,

a biddable asset determiner operable to determine a biddable wireless device asset based on two or more asset acquisition requests identifying an equivalent wireless device asset and at least one match of a bidding constraint associated with the equivalent wireless device asset, wherein the biddable wireless device asset includes the equivalent wireless device asset and the matched bidding constraint,

a bid receiver operable to receive a biddable wireless device asset bid from at least one of the two or more wireless device procurers,

an allocation routine operable to determine a winning media content provider for the biddable wireless device asset based on application of the routine to each bid, and

an allocation asset storage operable to store the biddable wireless device asset as an allocated wireless device asset associated with the winning media content provider for a predetermined period of time; and

an asset allocation option module stored in the memory and executable by the at least one processor, the asset allocation option module including;

an allocation option provider operable to provide an option, to a plurality of wireless devices, to participate in the allocation of one or more wireless device assets, wherein the option allows for the identification of one or more conditions as a preface to the allocation of the wireless device assets,

an option acceptance receiver operable to receive acceptance of the option including identification of at least one wireless device asset to be allocated,

an option acceptance storage operable to store the option acceptance for a predetermined period of time, and

a compensation initiator operable to initiate compensation if the identified wireless device asset is allocated.

40. The system of claim 39, wherein the at least one network device further comprises a network platform module stored in the memory and executable by the processor, wherein the network platform module is operable to provide the wireless device media content providers a network platform to initiate the asset acquisition request and a network platform to bid on the biddable wireless device asset.

41. The system of claim 39, wherein the asset acquisition request receiver is further operable to receive the asset acquisition request identifying at least one wireless device asset and at least one bidding constraint chosen from the group of bidding constraints consisting of wireless device location, time period, user profile information and user usage information.

42. The system of claim 39, wherein the one or more network devices further comprises an asset auction feedback module stored in the memory and executable by the at least one processor, wherein the asset auction feedback module is operable to provide automated feedback related to an outcome of the bid process.

43. The system of claim 39, wherein the compensation initiator is further operable to compensate at a rate proportional to the winning wireless device asset bid for the allocated wireless device assets.

44. The system of claim 39, wherein the option acceptance receiver is further operable to receive acceptance of the option including one or more conditions related to the allocation of the wireless device asset, wherein the one or more conditions is to be met to trigger allocation of the wireless device asset.

45. The system of claim 39, wherein the compensation initiator is further operable to initiate compensation at rate proportional to the quantity of conditions identified, if the one or more conditions are met and an optimal wireless device asset bid is related to each condition.