USER-TARGETED ADVERTISING
First Claim
Patent Images
1. A computer-implemented method, comprising:
- identifying a plurality of structured data sets, each structured data set associated with a user and comprising one or more attributes;
identifying values corresponding to at least one of the one or more attributes in each structured data set;
comparing a condition established by a content provider to one or more of the identified values; and
determining a number of structured data sets having the one or more of the identified values that satisfy the condition established by the content provider.
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Abstract
Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.
77 Citations
28 Claims
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1. A computer-implemented method, comprising:
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identifying a plurality of structured data sets, each structured data set associated with a user and comprising one or more attributes; identifying values corresponding to at least one of the one or more attributes in each structured data set; comparing a condition established by a content provider to one or more of the identified values; and determining a number of structured data sets having the one or more of the identified values that satisfy the condition established by the content provider. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program product, encoded on a computer readable medium, operable to cause data processing apparatus to perform operations comprising:
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identifying a plurality of structured data sets, each structured data set associated with a user and comprising one or more attributes; identifying values corresponding to at least one of the one or more attributes in each structured data set; comparing a condition established by a content provider to one or more of the identified values; and determining a number of structured data sets having the one or more of the identified values that satisfy the condition established by the content provider. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification