PLATFORM FOR MOBILE ADVERTISING AND PERSISTENT MICROTARGETING OF PROMOTIONS
First Claim
1. A method for presenting advertisement content on a client device, comprising:
- monitoring user interaction with a client device to determine an opportunity to present an advertisement within a first computing environment;
presenting a selected advertisement to the user on the client device while tracking an exposure metric; and
monitoring user interaction with a client device to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target.
1 Assignment
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Accused Products
Abstract
An end-to-end mobile advertising system characterizes user behavior (e.g., location, interaction with advertisements on a mobile communication device, etc.) in order to select micro-targeted advertisements. A marketplace platform handles the formatting required for presentation suitable for mobile communication devices in accordance with negotiated tags for a desired audience (“reach”), for a suitable number of presentations (“frequency”) and for an effective duration (“time”) within a particular scheduled window. Effectiveness is gauged even in the instance of impression advertisements by monitoring user location and/or interaction with the communication device to see a change in behavior (e.g., whether goes to a location of a competitor or advertiser, calls the advertiser, clips the advertisement, etc.). This effectiveness is further tracked across applications and/or platforms to capture reach, frequency, and duration of a particular advertising campaign for a user. The marketplace platform secures user identification for privacy reasons from advertising entities that provide the advertisements.
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Citations
58 Claims
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1. A method for presenting advertisement content on a client device, comprising:
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monitoring user interaction with a client device to determine an opportunity to present an advertisement within a first computing environment; presenting a selected advertisement to the user on the client device while tracking an exposure metric; and monitoring user interaction with a client device to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. At least one processor configured to present advertisement content on a client device, comprising:
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a module for monitoring user interaction with a client device to determine an opportunity to present an advertisement within a first computing environment; a module for presenting a selected advertisement to the user on the client device while tracking an exposure metric; and a module for monitoring user interaction with a client device to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target.
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20. A computer program product to present advertisement content on a client device, comprising:
a computer-readable medium comprising; at least one instruction for causing a computer to monitor user interaction with a client device to determine an opportunity to present an advertisement within a first computing environment; at least one instruction for causing a computer to present a selected advertisement to the user on the client device while tracking an exposure metric; and at least one instruction for causing a computer to monitor user interaction with a client device to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target.
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21. An apparatus for presenting advertisement content on a client device, comprising:
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means for monitoring user interaction with a client device to determine an opportunity to present an advertisement within a first computing environment; means for presenting a selected advertisement to the user on the client device while tracking an exposure metric; and means for monitoring user interaction with a client device to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target.
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22. An apparatus for presenting advertisement content on a client device, comprising:
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first and second computing environments; a monitoring component responsive to user interaction with the first and second computing environments to determine an opportunity to present the advertisement sequentially in both computing environments; a tracking component to determine an exposure metric satisfied in part by presentation in both computing environments. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29)
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30. A method for distributing advertisement content to a client device, comprising:
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distributing a selected advertisement for presentation on the client device to the user while tracking an exposure metric; instructing a first client device to monitor user interaction to determine an opportunity to present the advertisement within a first computing environment; and instructing a second client device to monitor user interaction to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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48. At least one processor configured to distribute advertisement content to a client device, comprising:
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a module for distributing a selected advertisement for presentation on the client device to the user while tracking an exposure metric; a module for instructing a client device to monitor user interaction to determine an opportunity to present the advertisement within a first computing environment; and a module for instructing a client device to monitor user interaction to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target.
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49. A computer program product to distribute advertisement content to a client device, comprising:
a computer-readable medium comprising; at least one instruction for causing a computer to distribute a selected advertisement for presentation on the client device to the user while tracking an exposure metric; at least one instruction for causing a computer to instruct a client device to monitor user interaction to determine an opportunity to present the advertisement within a first computing environment; and at least one instruction for causing a computer to instruct a client device to monitor user interaction to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target.
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50. An apparatus for distributing advertisement content to a client device, comprising:
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means for distributing a selected advertisement for presentation on the client device to the user while tracking an exposure metric; means for instructing a client device to monitor user interaction to determine an opportunity to present the advertisement within a first computing environment; and means for instructing a client device to monitor user interaction to determine another opportunity to present the selected advertisement to the user within a second computing environment while tracking the exposure metric to satisfy an advertising target.
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51. An apparatus for presenting advertisement content on a client device, comprising:
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a database of advertisements for distributing to a client device; a tagging component for associating a selected advertisement with an exposure metric to be satisfied by presentation to a user associated with the client device; and an instruction component for transmitting instructions to a client device to track exposure of the user to the advertisement in both a first and second computing environment. - View Dependent Claims (52, 53, 54, 55, 56, 57, 58)
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Specification